Eric Siu explains why you need both wide content that gets discovered and narrow content focused on your business. He uses personal stories about people recognizing him to show how broad reach and specific case studies work together to build an audience.
I wanna talk about why you should go wide and narrow with your social content. So what this means is you can go very wide, you can have more general or broad content, right? That's more discovery for people to find your brand. When I'm interviewing these people and they're talking about relationships, for example, and that gets a lot of views, that's an introduction to me. And it's funny 'cause when I go to like a family gathering, people recognize like, oh my God, Eric, I've seen your reels and all that, right? Like that's top of funnel. You go very wide with your content. You also have to go narrow too. This is content where you more so talk about, you know, potential case studies that you have or talk more about your business. But the whole idea here, 'cause I didn't really think about applying the funnels through to like organic social content is it's not just I'm going to talk about marketing, it's I'll go wide on some topics and then if I want people to understand more about me, I'll have some topics that are more, you know, talking about my business or case studies and things like that or sharing stories around my business.
