Digital marketers relying on Facebook and Google ads need to branch out. Targeting options are shrinking and AI is commoditizing basic optimization, so explore podcasts, email, and niche platforms instead of just throwing money at the big players.
When you become a t-shirt marketer, think about other channels too, right? Think about podcasts, think about email, think about where else you can advertise where it's not necessarily just on the platforms. You got to go beyond and you got to be innovative. I kind of like how this is pushing people to think more creatively because the easy mode has been kind of just, you know, throwing dollars at these large platforms, kind of letting those run. But now advertising has gotten a lot harder. I believe targeting options will become less and less. Now with the optimization piece becoming a little more commoditized because you have AI kind of helping there, you have to become a lot more creative as a marketer.
