Eric Siu breaks down podcast economics: 1.5 million monthly downloads could convert 10,000 listeners to $10-per-month subscribers, hitting $1.2M annually. His paid peer group, Growth Accelerator, gathers 7- to 9-figure entrepreneurs. Subscriptions and community are where the real money is.
People might think podcasting is too mature right now. I think it's great here. And here's the reason why I think it's great. When you think about the ability to add subscriptions. So let's say our podcast gets 1.5 million downloads a month. Let's say of the 1.5 million, 10,000 convert into paying customers. Maybe they're paying $10 a month. Well, that's $100,000 a month multiplied by 12. That's $1.2 million a year. So I think subscriptions are here to stay. I think the ability to create a community around it— for the Marketing School Podcast, we have a peer group called the Growth Accelerator, and that's where we have 7 to 9 figure entrepreneurs getting together and we talk about business and it's just great learning. It's great relationship building.
