Eric Siu explains why promoting from within beats external hiring. Internal candidates have higher success rates, fit your culture better, and stay longer. He walks through building a hiring roadmap to groom people for future roles like VP of Sales.
When you know what you're looking for, the next step you need to determine is, can we hire internally? Look at your hiring roadmap and be like, if we need to hire a VP of sales a year from now, is there someone already in the company that we could start getting them training, start leveling them up? Because the internal hires are the ones with the highest success rate. They understand your culture, they understand your mission, they're bought in, and they'll be super loyal because you're continually leveling them up. And so if you can, definitely hire internally. That's step 1.
