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Eric Siu argues that blogging still matters because search engines and AI tools like ChatGPT and Perplexity depend on blog content for citations. A traffic drop doesn't mean your revenue is dropping.
Eric Siu argues that blogging still matters because search engines and AI tools like ChatGPT and Perplexity depend on blog content for citations. A traffic drop doesn't mean your revenue is dropping.
If you stop what you're doing, what you'll find is you won't get cited by the LLMs a lot because ChatGPT and Perplexity and even Google are leveraging blog posts, which is the primary way that most of you guys in here are getting a lot of organic traffic. So if you stop doing that because you're like, hey, I'm no longer getting the Google traffic I used to, what you'll find is you won't do as well on ChatGPT and Perplexity and all the other LLMs. So just keep that in mind. That's really important. And just because traffic goes down, That doesn't necessarily mean revenue goes down.
