Eric Siu breaks down why LinkedIn ads fail to convert, showing that impressions alone don't drive results. He shares specific subject lines and outreach copy that actually work, and introduces Claude Code as a tool to improve your account-based marketing ROI.
Quick question. Do you know what percent of your target accounts are actually seeing your LinkedIn ads? I want to talk about how Claude Code makes you a one-man marketing army. So I'm going to show you some examples and you tell me what you think about these examples. Okay. You having a marketing brain. First email here. The subject line is Salesforce's LinkedIn ads are haunted. Okay. Preview of the post, the little preview by the ghost of impressions that don't convert, quote unquote. Hey Neil, I have a confession. I've been looking at Salesforce's LinkedIn presence for the past 20 minutes, not in a creepy way, in a quote unquote, wait, they're doing ABM wrong and they probably don't know it, quote unquote way. Quick question. Do you know what percent of your target accounts are actually seeing your LinkedIn ads? If the answer is impressions, that's exactly my point. Most ABM teams are paying for eyeballs that will never buy. It's like running a Super Bowl ad to sell B2B software. Expensive, feels good, doesn't work. I built something that might change how you think about this. But first, am I totally off base here? Is Salesforce crushing it on LinkedIn ABM and I'm the one missing something? If you want more insights like this on AI, marketing, and business, follow to learn more.
