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Eric Siu breaks down why B2B ads fail to convert, critiquing how LinkedIn and Salesforce measure impressions instead of actual results. He introduces Claude Code as a solution for better ad targeting and conversion in account-based marketing.
Eric Siu breaks down why B2B ads fail to convert, critiquing how LinkedIn and Salesforce measure impressions instead of actual results. He introduces Claude Code as a solution for better ad targeting and conversion in account-based marketing.
Quick question. Do you know what percent of your target accounts are actually seeing your LinkedIn ads? I want to talk about how Claude Code makes you a one-man marketing army. So I'm going to show you some examples and you tell me what you think about these examples. Okay. You having a marketing brain. First email here, the subject line is Salesforce's LinkedIn ads are haunted. Okay. Preview of the post, the little preview by the ghost of impressions that don't convert, quote unquote. Hey Neil, I have a confession. I've been looking at Salesforce's LinkedIn presence for the past 20 minutes, not in a creepy way, in a quote unquote, wait, they're doing ABM wrong and they probably don't know it, quote unquote way. Quick question. Do you know what percent of your target accounts are actually seeing your LinkedIn If the answer is impressions, that's exactly my point. Most ABM teams are paying for eyeballs that will never buy. It's like running a Super Bowl ad to sell B2B software. Expensive, feels good, doesn't work. I built something that might change how you think about this. But first, am I totally off base here? Is Salesforce crushing it on LinkedIn ABM and I'm the one missing something?
