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Eric Siu argues that brand is the only real competitive advantage a business can't buy. Speed, money, and networks can be replicated, but brand is binary: you either have it or you don't. It depends on perception, not spending.
Eric Siu argues that brand is the only real competitive advantage a business can't buy. Speed, money, and networks can be replicated, but brand is binary: you either have it or you don't. It depends on perception, not spending.
So the reason I like brand and why I believe it's the only moat, whether it's moving fast or whether it's spending money to try to build a network effect or optimizing systems and processes, some people can figure that out, some people can't. Money may be able to potentially solve something and same with time, but brand is that weird thing where either someone has it or they don't and you try building it and either it works or it doesn't and it has nothing to do with how much money you spend. Yeah.
