Why Your Conversions Are Dropping (It’s The AI) #marketing #growth #shorts
In this YouTube short, Eric Siu and a co‑speaker argue that the recent decline in conversion rates is largely due to marketers relying on AI tools (e.g., Claude Design) that produce uniform, template‑like copy and funnel designs. Siu points out the lack of visual or textual differentiators—such as the same pill‑shaped icon, identical italics, and three‑column layouts—across many campaigns, which makes brands look indistinguishable. The co‑speaker expands the analogy, comparing this AI‑driven sameness to the early banner‑ad boom: initially, banner ads achieved high click‑through rates, but as everyone adopted the same format, users developed “banner blindness.” The core claim is that when AI merely regurgitates the same messaging and conversion flows, audiences become numb, leading to falling conversion metrics.
