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Eric Siu argues SEO is too competitive in 2022 and recommends organic social instead: TikTok for D2C brands, LinkedIn for B2B, YouTube long-term. Skip blogging unless you have strong domain authority or buy an existing blog.
Eric Siu argues SEO is too competitive in 2022 and recommends organic social instead: TikTok for D2C brands, LinkedIn for B2B, YouTube long-term. Skip blogging unless you have strong domain authority or buy an existing blog.
I would not start with SEO in 2022 just because it's gotten way more competitive. It's very much a red ocean unless it's like a brand new niche like crypto a couple of years ago. Like Google's going to eat that up. You don't need to build a ton of links, just write a lot of content. It's extremely hard. Talk about TikTok, right? So organic reach is very strong on TikTok. I know people that have built $20, $30 million businesses in 3 years using LinkedIn specifically, just using the organic reach and the way you do that on LinkedIn. Here's the hack with LinkedIn. You would post something and you post the motivational stuff, sure. But what you want to do is you want to find people that have a good amount of followers on LinkedIn. And then it can basically help boost your post. If they like it, they comment, that actually does a lot for it. And then it just creates a compound effect. So I would start, if I was starting from scratch, B2B LinkedIn, D2C I should say, probably be more on TikTok. And then long-term I would focus more on YouTube. But blogging itself, unless I have a strong domain authority website, I'd probably avoid it. If you want to go into that space, I would definitely buy a blog.
