This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Why Your YouTube Videos Are Failing" (content_type: YOUTUBE, uploaded 2023-11-16). A single speaker discusses YouTube content strategy, noting that the quality bar has risen compared to 5–6 years ago, traditional content moats have decayed, and creators need to build new moats by moving into less competitive (often harder) areas.
The way we used to create videos for YouTube probably worked really well 5, 6 years ago because the quality bar was a lot lower. But the quality bar has actually risen quite a bit more. A lot more people are doing what experts out there are talking about, right? But the good news is everyone's doing the same stuff from 10 years ago. What you need to do— the moat that people used to have has decayed. So you need to create a new moat, a new content moat. And so you got to go to where it's not as competitive. It might be harder, but harder often means that it's not as competitive.
