Why you're losing sales deals

Why you lose sales deals. Okay, so this is from Jason Lemkin. So Lightspeed Venture Partners, so they're a VC firm. They did a survey of 154 venture-backed sales teams. The number 1 reason deals don't close is quote unquote no action. And the number 3 is quote unquote went silent. And Jason's like, bro, these aren't reasons. These are non-reasons. If you really want to know why, you have to push the team harder. Because look, if I'm trying to close a deal for you and you're like, why did we lose that big deal? I'm like, oh yeah, you know, they kind of just went silent. No action. What kind of answer is that? That's a non-answer. That's a BS answer.