Eric Siu explains why most creators stay broke despite huge audiences. Logan Paul and KSI made over $250M selling Prime energy drinks to their fans, not from ads or sponsorships. The key is building a product your audience actually wants to buy.
Here's how content can make you more than 8 figures. Logan Paul is actually a good example with Prime because he's done over $250 million in sales. The reason why Prime works so well is because you have 2 influencers that are pushing it. You have Logan Paul and you have KSI. And what they're trying to do is they're trying to really capture the maximum margin from their audiences that know, like, and trust them by selling products. And that makes a lot of sense. So creators oftentimes they think about, oh, I'm just going to create more and more content, create more and more content, but they end up continuing to go on that hamster wheel and they don't get paid what they deserve to make because they haven't picked the right monetization vehicle. They don't think beyond just selling ads, promoting other people's products, and basically giving up the equity that they've built with their brand. And so my point of saying all this is like, okay, who's your target audience? What do they actually buy? What are they actually interested in? And then you can think about the monetization vehicle that you want to have.
