Why YouTube Retention Rates Are LOWER than Podcasts 📉 #shorts

16 Feb 2023 · 0 min

Watch on YouTube

0:29

In this short video, the speaker compares audience retention between podcasts and YouTube videos. He notes that his podcast episodes typically retain 70‑90% of listeners because people often listen while exercising or doing chores, keeping their attention on the audio. In contrast, his YouTube videos retain only about 30‑50% as viewers are more easily distracted by the visual platform. The speaker highlights this significant gap, attributing it to the differing contexts in which audiences consume each medium.

You have high retention. So what that means is when people are listening to podcasts, they are often working out or maybe they're cleaning their houses. But when I compare my podcast metrics versus my YouTube metrics, my podcast will have maybe 70, 80, 90% retention versus on YouTube retention might be lower at 30, 40, 50% or so. So it's pretty significant difference because people tend to get a little distracted when they are on YouTube versus they're actively doing something when they're listening to podcasts, which means their attention is on the podcast. So retention is much higher.