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Eric Siu explains why marketing budgets are about to get more expensive. Companies facing interest rate changes and tariffs need to grow anyway, so they'll pay more to reach customers in a tougher environment.
Eric Siu explains why marketing budgets are about to get more expensive. Companies facing interest rate changes and tariffs need to grow anyway, so they'll pay more to reach customers in a tougher environment.
How marketing is about to get a lot more expensive? I think marketing is going to get more expensive because companies are getting, from what we've seen over the past 30 to 45 days, they're getting used to this environment, whatever you want to call it, whether it's rates or whether it's tariffs or from a global perspective, uncertainty. And it's just like, you got to do something. You can't be in this position forever because you guys still got to figure out ways to grow, even though you, whether you like it or not.
