WooCommerce SEO Migration Disaster

30 Apr 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "WooCommerce SEO Migration Disaster" (published 2024-04-30) consisting of a spoken commentary about a major domain migration from WooCommerce to woo.com that caused traffic to collapse. The speaker references a Cyrus Shepard tweet describing a rollback after traffic fell despite involving SEO consultants, warns that site migrations and translations are difficult at scale, and emphasizes the need to take SEO seriously and consult the right people.

Chapters

Did you see the WooCommerce SEO migration disaster? No. Cyrus Shepard on Twitter said this: Crazy, 5 months after completing a major domain migration, WooCommerce will revert the entire thing after traffic goes south. This after assembling a group of SEO experts and consultants, quote unquote. Gotta be honest, the chance of things going worse after a second migration is easily greater than zero. So basically in this graph over here, they basically migrated from WooCommerce to woo.com and traffic just tanked, like completely fell off a cliff, like basically to zero. This is just what happens when companies don't take SEO seriously, migration's really hard. Translation can get complicated too. Like all these things that you want to do at scale, you want to make sure that you're talking to the right people at the end of the day.