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Eric Siu argues that hustle culture misleads people into grinding at jobs they hate. Working hard only pays off when you genuinely love the work. He references Gary Vaynerchuk's "Crush It!" and says if you hate your job, you shouldn't be there.

Eric Siu argues that hustle culture misleads people into grinding at jobs they hate. Working hard only pays off when you genuinely love the work. He references Gary Vaynerchuk's "Crush It!" and says if you hate your job, you shouldn't be there.
No, I don't think working harder is like some sort of cool flex. I think it was misunderstood by society. Working harder when you fucking love the shit out of it. Yeah. I love when everyone tried to pin me 7 years ago, like, you're the hustle porn guy. I remember that article written. And I was like, this is so fucked up. This is so not taking the words out of my mouth. And you're completely taking me out of context. Literally my first book was Crush It! How to Cash In on Your Passion. Why'd you take the passion part out? Because I've been on the record that I did no homework in high school. I don't believe in work. If you fucking hate it. I'm actually the most extreme example of all in when you love it and fuck that shit if you hate it. I just told you about the sign thing. I don't think you should work at all if you hate it. Working a lot is only cool if it starts with you fucking love it.