Eric Siu compares podcast ads to influencer marketing, noting that podcast rates are dropping to $3,000 a month while influencer deals climb into six figures. He uses examples from an AI event and Dell outreach to show how attribution tracking differs between the two channels.
Podcast ads versus influencer marketing, because you've seen this with influencer marketing. Sometimes you get like six-figure-plus deals, and right now I'm getting like a healthy like five-figure deals. Like they'll come out to us and reach out. Now what's interesting to me is last week I mentioned I was at some AI event. One gal was like, "Oh yeah, you know we work with so and so, you know big multi-trillion-dollar company, and we just throw fifty to hundred grand at people just like that." I was like, "Do you track attribution?" That's like nothing, right? Whereas when we have like Dell reach out, like Dell the computer, or now it's like a server company, right? Dell still very big company. They cash flow well, right? Michael Dell. They'll reach out. I'm like, "Okay, so how much are we gonna make from this?" Three thousand. I'm like, like, are we just gonna keep making like $3,000 each time? I'm like, what is this, right? We're better off doing any type of influencer deal. The influencer deals, they're not tracking attribution or anything and they're paying way more. And then on the other side, I'm just like, $3,000 for a month. It's a lot of work for $3,000. Yeah, I'm just like, podcast ads versus influencer marketing seems like podcast ads, like pricing seems to be going downwards right now, whereas influencer is just going upwards.
