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Eric Siu explains why follower count doesn't matter on Reels and TikTok. Video quality determines reach. A single well-made clip can outperform others regardless of your audience size.
Eric Siu explains why follower count doesn't matter on Reels and TikTok. Video quality determines reach. A single well-made clip can outperform others regardless of your audience size.
It used to be about how many followers you have, but when you look at Reels or TikToks, for example, now it's just like, if your video is good, it's just going to take off. We publish a lot of these clips, right? Some will get 50,000, some will get like 1,000 or whatever, right? And it's just like, if it's good, it's good.
