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Eric Siu explains how to use customer data platforms like Hull.io to track visitor behavior, then create personalized webinars or podcasts that start one-on-one conversations and deliver value before you pitch anything.
Eric Siu explains how to use customer data platforms like Hull.io to track visitor behavior, then create personalized webinars or podcasts that start one-on-one conversations and deliver value before you pitch anything.
Hey everyone, in this video we're gonna talk about the sales tactic that you have to try in 2019. But before we do, don't forget to subscribe, don't forget to rate whatever platform that you are on. It helps us grow faster, especially if you love things around marketing, business, and entrepreneurship. So let's jump into it. The number one sales tactic, I think this is recent because there's always new sales tactics are coming about, but I think what you got to do is Make the use of the data that you have, utilize something like a customer data platform. You can use Hull.io, that's our favorite one. And then what you can do is you can see the behavior of people coming on your website. So this is a little more sophisticated. This is assuming you have people coming to your website, you know, uncovering people's behavior and then reaching out to them based on the content that they've consumed. So let's say Noah comes and visits our page on podcast advertising. I can then reach out to him and say, Noah, I did this personal webinar for you on podcast advertising. What do you think? Would you be interested in checking it out? It's just you and me, one-on-one. It's customized for you. That's from a marketing perspective, but also from a sales perspective, thinking about, okay, what are people interested in, and can I do a private webinar? It's always been, when you're trying to do sales, you're trying to generate a conversation with someone. If you can generate a conversation with someone, you get them on a webinar, you build a relationship with them, you're doing it one-on-one, you say it's customized for them, and that's a lot more valuable than saying, hey, can we get on a call for 30 minutes? Just to talk about how we can do business together. It's like, they don't even know who you are. Maybe you don't have all this stuff around the customer data platform. Maybe you don't even have a website. But if you're reaching out to people saying, hey, I'm doing this webinar for you, that's gonna be a totally different dynamic. It's very similar to how when I'm reaching out to someone saying, hey, do you wanna do a podcast together? And then after the podcast I can say, hey, who should I speak with on your team in regards to our software, or our agency, or, you know, our learning program, all these different things that we have. It becomes a different dynamic because you've already had a conversation with them for 30 minutes or an hour. Or on the other side, maybe you did a customized webinar for them. And when you say customized, by the way, it doesn't need to be 100% customized. Even if you customize 20 to 30% of it, it goes a lot further than saying, hey guys, let's do a one-to-many type of webinar because that's, that doesn't feel very customized. But imagine how someone makes you feel when they buy you a personalized gift, when they actually understand what you like, Let's say maybe you are a Golden State Warriors fan and they get you a Steph Curry signed jersey. That's a lot different than buying you a box of chocolates because that's like a generic gift. That is the number one sales tactic you can do. It's about how you can send someone something of value first, establish a relationship, and then go from there. The bonus is if you have a customer data platform like Whole.io, I started with that, I know, but not everyone has that. That is a bonus. That's icing on the cake. That's just what I thought of first. And then I realized, you know, the thing that's gonna help you the most for anybody to do this is to reach out, give them something of value, and it's gonna go a long way. So, this webinar stuff might fade away, this podcast stuff might fade away, but what's not gonna fade away is human beings adding value to each other. So, whatever is of value to them at the moment, try to figure that out, and you're gonna go a long way. By the way, leave in the comments below what you think. What tactic is your number one sales tactic? How you plan to leverage this? Let us know in the comments. And by the way, whatever platform that you are coming from, please don't forget to rate, review, and subscribe. It's gonna help us grow. It's gonna help you grow because we're gonna do more of these. It's gonna be amazing. And, uh, don't forget to check out the next clip, um, whatever platform you're on, and we'll see you tomorrow. Bye.
