Anthony Pompliano gets eight million monthly YouTube views but only $8-9k in ad revenue, with Shorts paying just $10 total. He realized advertisers were the real winners: they paid him $1 while earning $4-5 from his audience. His solution: creators should build their own products and sell directly instead.
People get real mad when I talk about this, but I don't think that you should build a business relying on the platforms for monetization for two reasons. One is we do eight million views a month. Let's say right now YouTube will pay us eight nine thousand dollars. Six million of the views are coming from Shorts. Two million are coming from interviews. Six million Shorts getting paid like ten dollars. It's like a joke. We just took all the ads off everything. The advertiser was using us as a middleman. The advertiser came to us and gave us a dollar. We told our audience about something. They went and bought something and gave the advertiser $4 or $5. Why don't we just cut the middleman out there and instead build our own businesses, our own products, and then we can advertise them and get $4 or $5?
