Eric Siu and a co-host debate whether building a personal brand is worth the long-term effort. They point to Neil Patel, Gary Vaynerchuk, and Sam Parr as examples of founders tied to their names, and argue that while content drives pipeline, you might be better off building a company brand instead.
You shouldn't build a personal brand because the problem is—
I was doing a webinar with Adam Robinson today from RB2B, and I was just like, so how much time are you spending on content? He's like, content's everything. It drives all our pipeline, blah, blah, blah. He's like, I'll do it forever, right? But then on the other side, I saw Alex Becker from Hyros. Sam Pars shared this tweet earlier this week, but his whole thing is like, you know, you shouldn't build a personal brand because the problem is you're going to have to build this content forever. And it's true. I hate to say it, but we're stuck doing this content for a while.
I think a personal brand is great to kickstart you, but you should transition away from it. People still believe NP Digital is me, Neil Patel, and to some extent it is. If I look at now, I don't think it's more than 20% me max. So I think you can transition away from a personal brand, but without the personal brand, I think it's harder to kickstart in today's world because it's just so much more competitive and more expensive. And a great example in our space, in the marketing space, is Gary Vaynerchuk. He has a massive personal brand. How much of his VaynerMedia revenue do you think comes from him?
Not much anymore.
It can't. Yeah, because if you look at all the content that he publishes, it has nothing to do with a marketing agency.
