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About 70% of brands are invisible to AI shopping agents right now. Google just released design.md, an open-source file format that makes brand assets readable to AI. Marketers who adopt it early get discovered; those who don't will fall behind.
About 70% of brands are invisible to AI shopping agents right now. Google just released design.md, an open-source file format that makes brand assets readable to AI. Marketers who adopt it early get discovered; those who don't will fall behind.
70% of brands don't show up when an AI agent goes shopping. Yours probably doesn't either. So if we look at this over here, so I think this is a game changer, Neil. Google's design.md file is the 50x brand scaling system. So not enough people are talking about this right now. So Google just came out with— they released this. They're trying to have a new standard. This is a new framework that they're trying to standardize for everyone to use. That's why they open source this format. And by the way, when you have a design.md, it also helps agents discover as well, right? And so I think This is very big for marketers and I don't think many people are talking about it. So I think most brands are going to be behind because they aren't AI readable yet.
