Eric Siu explains how to build compounding content by repurposing weekly calls and videos into blog posts and other formats. He walks through automating the process with tools like Ahrefs API and analytics connectors, then reviewing and publishing at scale to maximize SEO reach.
want to maximize how far your content can go. Ultimately, you want to maximize the mileage. Another example of a loop could be around AEO and SEO. Give you an example of AEO SEO loop that we're running right now. You can look at your, your customer calls, you can look at your sales calls, you can look at the content that you produce every single week on producing content like I'm producing right now. But arguably, this should be repurposed over to AEO SEO, to your blog. This should be maybe published to other websites as well. From an AEO SEO standpoint, What do you do here? You have to think about the connectors that you're going to add. Maybe you're adding the Ahrefs API here. You're adding the, your analytics APIs here as well from a reporting standpoint. Maybe you're adding in some type of MCP that allows you to publish it to your CMS, right? Or draft the content and you have a human in the loop kind of review that. I would encourage you to take the transcript from this video and then figure out, you know, all the things, all the processes that you have, drop it into whatever harness that you're using every day. And then that way you'll start to really compound this.
