Eric Siu argues that content creators must keep learning or their work stagnates. He points to a 90-minute Perpetual Traffic Podcast episode with paid-media experts Ralph Burns and Qasim Aslam, where SEO and paid-media specialists traded knowledge and both improved.
If you're creating content and if you're not learning, you're not getting better, your content's going to suck. You have to keep getting better whether you're doing things or learning things. And that's why we did the collaboration with the Perpetual Traffic Podcast. That was fun, by the way. It was fun. So it was Ralph Burns and Qasim Aslam, and they're 2 paid media guys. We're 2 SEO guys, and we went for about 90 minutes. We're probably going to be doing more collabs, but the fact of the matter is like those 2 guys are really smart. They're actively learning on paid. We've learned from them. They've learned from us as well. That's why people listen to podcasts because they're actually getting better.
