Eric Siu says treat every product feature as a lead magnet. Turn feature launches into short-form videos or music, amplify them with paid ads, and use them to capture emails and sign-ups. As lead magnets get easier to make, full products themselves become the new standard.
All products will now become lead magnets. All of these little features that you are launching, these should all become marketable moments. If you launch a feature, maybe you're creating a Hyperframes video and you're throwing it out there, a Remotion video. Maybe you're having some Suno music coming out from it. You're amplifying, you're double amplifying, and you're driving paid ads behind it. All of your features should become productized in a sense that they should drive emails, they should drive signups, they should let agents sign up as well. But products are very much the new lead magnet because lead magnets are much easier to make now. I believe over time, the bar for lead magnets keeps getting higher and higher, and I believe products are the new lead magnets.
