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SEO fails when you don't evolve with Google. Over three decades, search has been fundamentally reimagined, and marketers who don't adapt their strategies will watch their efforts die.

SEO fails when you don't evolve with Google. Over three decades, search has been fundamentally reimagined, and marketers who don't adapt their strategies will watch their efforts die.
SEO will just evolve. Marketers evolve just like any business. If you don't evolve in business, you're going to die. If you don't evolve in the way you do things, you will die as well. Is Google going to change things over time? Yes. Is search going to be reimagined? Yes. It's about time. 30 years, 3 decades, right? It's time to reimagine it and it's time to adapt it.