Eric Siu argues websites should generate revenue, not just traffic. He uses lookalike audiences and custom landing pages to drive conversions. Single Brain runs autonomous CRO tests targeting a 30% conversion lift.
It's no longer just a brochure. Even if you look at it like a year or two ago, your website is like a brochure. But now because it can become like a revenue agent, whatever leads it has or whatever visitors are coming in, maybe you can spawn lookalikes off of it. Whoever's visiting, maybe you can figure out how to create, you know, customized outbound campaigns for these people, right? Yeah. Or you can like create these landing pages that are customized too. We're going to see a lot more of it. Like literally I have a loop running right now for the Single Brain website. It's running CRO tests every week. Basically I said, hey, raise the conversion rate by 30%. So I'll let you know in 4 weeks what happens, but it's actually doing it autonomously right now.
