Eric Siu explains why companies waste money on SaaS tools their teams never actually use. Most organizations buy new software instead of getting their money's worth from what they already pay for, like unused CRM features that could solve the same problems.
The one that's just like smacks me in the head when I meet people, when I was meeting a lot of people in Colombia, it's like people are paying for the technology and these tools, and the issue isn't the tools. The issue is people not using what they're paying for. We're seeing the same SaaS problem with AI tools. So in the old SaaS age, you would pay for a tool and you'd just be like, Yeah, we're trying to do this and we're trying to roll this out, and I'm like, so you have a CRM solution that has these features? Have you tried using it for that? Oh, we didn't know that it could actually do it. You're paying for it. Why are you trying to sign up for a new software that does the same thing for the one that you're already paying for? And the issue is actually how people are using the tools.
