Most people won't build wealth because they don't study branding or real estate. The speaker calls 401(k)s, IRAs, and RRSPs traps that make you the sucker, funding others instead. Real estate is the easiest asset to leverage with borrowed money and beats stocks, bonds, and mutual funds.
The average person will never build a brand. Why? They don't fucking study. So I studied branding. How did you do this? How do you do that? How do you do this? I studied real estate because real estate's the easiest thing to borrow money for. And the average stupid out there got their 401, and they're the source of funds. I don't want to be anybody's source of funds. They have a 401 or an IRA or an RRSP in Canada. They're the sucker. You're sitting at a table for more than 20 minutes, a card game, and you don't know who the sucker is. You're the sucker. So if you're sitting there with a 401, an IRA full of stocks, bonds, mutual funds, and ETFs, you're the sucker.
