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Eric Siu breaks down which social networks actually work for paid ads. Platform X delivers a 6.8 return on ad spend, beating Pinterest, Snap, and TikTok. His data comes from client campaigns and Ubersuggest analytics.

Eric Siu breaks down which social networks actually work for paid ads. Platform X delivers a 6.8 return on ad spend, beating Pinterest, Snap, and TikTok. His data comes from client campaigns and Ubersuggest analytics.
You're using the wrong social network. What do you think the best social network is right now? For what? Advertising. Got to be X, you know? That's right. So it's funny because when you look at like the data and the stats, we looked at a lot of the client data we have as well as site data that we have from Ubersuggest as well as Analytics. And when we're looking at the revenue that is generated from paid social, now can you guess the platform that had the biggest return on ad spend? X, 6.8. If you're trying to maximize your return on ad spend, you should first juice up whatever you can get out of X, then Pinterest, then Snap, then TikTok, because it's going to create a higher ROI.