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Eric Siu walks through YouTube's new collaboration feature that lets you add managers and link channels together. He's planning to test it with his long-form podcast Marketing School, though he expects some pushback from his co-host.

Eric Siu walks through YouTube's new collaboration feature that lets you add managers and link channels together. He's planning to test it with his long-form podcast Marketing School, though he expects some pushback from his co-host.
Did you see all the big changes coming with YouTube? We can add collaborations. So you and I, if we just add our marketing team or whatever as managers, they can just add your channel on my channel for this long-form podcast on Marketing School, and we can add it as a collaborator just like you would on Instagram. For sure, I'm going to test that with this channel. Once it works, obviously you'll be like, okay, I'm down. But you're like, I don't know about that.