YouTube Is The Biggest Podcast Platform?!

The CEO of YouTube, Neal Mohan. YouTube has reached over 1 billion monthly active podcast users. Which is ironic because Spotify has been spending billions to grow. YouTube is just like the number one podcast, podcasting platform. I think YouTube is the best opportunity because there's little to no discoverability when it comes to Spotify or Apple. With YouTube, you actually have the opportunity for discoverability. Now, we still haven't gotten into the good graces of YouTube, but once we have, Once, once you start to take off, every, all your videos start to take off. And actually, no, you've seen that with, with my channel back in the day, right? Like any video I would publish around marketing, um, and you've seen this with your channel too, 400,000 views, 300,000 views, 500,000 views, right? You had that happen a couple of years ago and now it's just so different. That's what I love about YouTube because it's so discoverability is there. Even our videos that we might've posted 2, 3, 2, 3 years ago or so, those might take off later because the algorithm never stops working for you.

No, it doesn't. But even for me, I haven't posted a YouTube long-form video, I think in roughly a year. But when I look at my YouTube page, we recently started posting long-form videos and my YouTube channel died down to like 500,000, 600,000 views per month. And if I look at March, I should hit over 100,000, I mean over a million back again and it should keep climbing back up.

I'm using MrBeast's view stats tool. It shows you're up. This is a hot— I think this data is a little delayed. Yours is probably more up to date, but it shows 891K in the last 28 days. And you're up 95%. So you're, you're, you're up probably even more than that.

But in the last 28 days, I only started posting 2 weeks ago.

Yeah. And I'm looking at your sub count, like the way it's, it's moving. Look, it's, it's moving in like, yeah, pretty significantly, right? Yeah, dude, your monthly views according to— look, it's, it's a, it's a hockey stick. It's, it's steep.

Yeah. Check this out. Hard work paying off. Publishing more content has helped your channel grow 87 views. So this is the last 28 days. Eric's looking at the screen. 949,000 views, right?

And as you can see— How much money? I see how much money. Guys, he made $3,500.

I just started turning on ads. So then look right here. This was February 17th, roughly halfway through, because it's been roughly 2 weeks. Barely any views. Most of the views that have been, have came from the last 2 weeks because I published content. That was really the only difference. I started publishing long-form videos.

Your AI video here, 365K views and still climbing. Like it's, it's, It's not slowing down. You see that?

Yeah. And then my subscriber growth, which is mainly from the last 2 weeks, 24,000+ subscribers. My ad revenue, $3,512. I turned it on for all videos a few days ago.

All right, so I wanted to take a moment to tell you about my podcast co-host Neil's agency called NP Digital. And they work with a whole host of global companies or global organization. Also, Neil has SEO tools such as Ubersuggest and AnswerThePublic. All you have to do is go to npdigital.com to learn more, and we'll see you on the other side. Are you going to keep going?

With content?

On YouTube.

Yeah.

See, I like, 'cause now it's like, I'm just putting myself in your shoes, like, oh, this slot machine feels good. I'm going to keep pulling this slot machine.

It's not really a slot machine. Maybe, I think the ad revenue can get to like $15,000, $20,000 a month pretty fast.

Yeah.

But even then—

All that matters is will this drive more leads and more customers? I don't think it'll drive a ton of leads. But no, no, you said primarily this was for brand awareness.

Correct.

Yeah, and I think it'll definitely do that. All right guys, so that is it for today. Please don't forget to rate, view, subscribe, and we will catch you tomorrow.