Eric Siu breaks down YouTube SEO: assess your idea quality first, then nail the thumbnail and headline. The 30-second retention metric matters most. Use hooks and open loops to keep people watching, and drive viewers to your other videos to boost revenue.
But YouTube is how good is your idea? That's still number one. How good is your packaging, your headline, your thumbnail? How good is your 30-second retention? How good is the hook to keep people? How good are your open loops to keep the retention high? Right. But how much do people keep going to other videos on YouTube after they watch yours? That makes them more money. Watch this one next. Right.
