Eszter Gódor argues that done beats perfect when building a business alongside other responsibilities. She uses the software motto "ship an MVP, then iterate" and applies it to launching offerings with clients and her membership.
Chapters
We don't have time to make it perfect. We just got to get it done. And so for me, I live by done is better than perfect. I live by that phrase. And my clients hear it from me over and over. Like, everyone in my membership has heard me say that, like, literally hundreds of times. Because that's how I run my business. That's how I run my life, is get it done. You can always iterate later. Like, I'm coming from the software world. We ship the MVP and then we iterate. And this is version one, this is version two, this is version three. And that's how the world works. So. Right? And for some reason, when it comes to our own personal brands and our own personal businesses, I think we put so much pressure to get it right the first time, instead of realizing, like, we have the ability to iterate.