Eszter GódorESZTER GODOR · Life-first approach to building your business!

Launch Without the Burnout: Ken Westgaard’s Calm, Human-First Approach

Name: Launch Without the Burnout: Ken Westgaard’s Calm, Human-First Approach
Uploaded: 2025-11-13T16:00:28+00:00
Duration: 34 s
Channel: Eszter Gódor
Description: This transcript excerpt discusses using urgency and scarcity in marketing ethically: only deploy scarcity when genuine limits exist (e.g., limited…

13 Nov 2025 · 1 min

Watch on YouTube

0:34

This transcript excerpt discusses using urgency and scarcity in marketing ethically: only deploy scarcity when genuine limits exist (e.g., limited one-on-one spots, timed enrollment windows) to avoid manipulative tactics. The speaker recommends making scarcity authentic and specific (examples: limiting spots to 10, closing enrollment for three months) so urgency serves customers rather than coercing them.

Chapters

But I feel like if you're going to use urgency scarcity, there should be some real urgesy, some real scarcity in those areas. Because if it's not, then you're just using it to manipulate people, and that doesn't really work. So, yeah, I would shy away from that. But make sure that it, it is something that is authentic. That is, you know, you do have limited spots because you're doing this one on one. So obviously you can't have a hundred people, you can only have 10. And, you know, I'm only opening this now, and I'll be shutting the doors and opening up again in three months. Make it real. And if you do that, then I think there's a place for it. But.