Nike Exec Turned Olympic CEO: What It Takes to Pull Off the World’s Biggest Sporting Event

You've spent decades negotiating groundbreaking partnerships, first at Nike and now leading one of the most complex global events in history. What is one thing that most people don't understand about organizing an Olympic Games?

LA28 is going to be the largest sporting event in the history of the world. And think about that for a second. The world's been around a pretty long time, and this will be by far the largest sporting event in the history of the world. We'll sell something like 14 million tickets. You know, a really good season for an NFL team is 600,000. So just think about that means. And it's all at the exact same time. So 36 World Championships happening over 17 days in the same city at the same time. And then you add another 23 for the Paralympics. So again, just the complexity and the enormity of all of that. You think about the sponsorships we're going to be doing, the tickets we're going to be selling, and across the board, it's really cool to be such part of such an incredibly complex and exciting adventure.