You.com's CPO Saurabh Sharma argues that search is shifting from delivering blue links to AI agents instead of humans. These agents will act as personal assistants for knowledge retrieval, shopping, and learning, fundamentally changing how search is designed.
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Com. It's one of the fastest growing AI search startups in the world right now. Search isn't just about retrieving blue links anymore. It's about answers, personalization, context.
I think it's undeniable that search is going through its biggest transformation in a quarter century, right since the rise of Google. And to me, the biggest fundamental change is that search, the next generation of search, isn't going to be built for you and me. The next version of search is being built for AI agents. And that is a fundamentally massive shift in what's going on. But I think that there's an actually bigger wave of change coming, which is that humans will start to use agents to do more and more of their tasks. Those agents will be the actual consumers of search as we know it today. And I think what search is really heading into is your personal agent for whatever you need, right? For knowledge retrieval, for shopping, for learning. So I think that's the fundamental change that we're going to see is we're not going to be searching as we have come to know it. We're going to be deploying agents to get work done for us and that those agents are the ones using search, and search will be now driven to power those agents better. I think it's going to be an amazing future that we already starting to see the green shoot stuff.