"Become OBSESSED With SUCCESS!" - Tony Robbins (@TonyRobbins) - Top 10 Rules

If you're looking for ways to find fulfillment, change your story, and own your business, then this video is for you.

What's going to fulfill you is different than the other person next to you. You're not going to learn that from anybody else. You got to find it, because success without fulfillment is the ultimate failure. The minimum I do is I want to know more about my clients than anybody— than they know about themselves. And I say, how many times has science showed something's impossible? Now science shows it's possible. Things are impossible till somebody does it.

Need motivation? Watch a top 10 with Believe Nation. What's up? It's Evan. My one word is believe, and I believe in you. I believe in that amazing gift you have inside you that I want to see come out. So let's get your motivation to a 10 and get you believing in you. Grab a snack and chew on today's lessons from a man who went from having 7 fathers growing up and having to leave home at age 17 due to an abusive home environment to founding companies that have now over $6 billion in annual revenue and advises presidents. He's Tony Robbins, and here's my take on his Top 10 Rules of Success, Volume 3. Alright, let's kick things off with Rule #1: Find Fulfillment.

Fulfillment is an art. What's going to fulfill you is different than the other person next to you. You're not going to learn that from anybody else. You got to find it, because success without fulfillment is the ultimate failure. And I get those phone calls all the time for the multi-billionaire entrepreneur or politician or business person or person just won their Academy Award and they're depressed and they can't tell anybody because they got all their goals, but they're not fulfilled. 'cause they really don't have that sense of meaning in their life. They went for something and they got it, they achieved. And if you doubt this, what I'm saying is relevant to you or us or anyone, just think about about a year, what, a month ago, we lost what I consider to be a national treasure, Robin Williams. How many of you loved Robin Williams? Look around the room, keep your hands up, look. And most of you didn't know him, almost every, and then where you go in the world, people love Robin Williams. By the way, was he great at achievement? Oh my God, that guy. He said he wanted to become a great comedian. He did that. I want to make the world laugh. He did. I want to make my own TV show. He did. I want to have the number one TV show. He did it. I want to make movies. He did it. I want an Academy Award for not being funny. Not his skill set, drama, and he did it. I want a beautiful family. He did it. And then he hung himself. Make everybody happy but yourself. Not a good plan. So if I had a gift to give you, it would be maybe make a different decision. And the decision is that no matter what happens in your life, you're gonna live in a beautiful state. A beautiful state. And that could be happy, that could be grateful, that could be being generous. Those are all beautiful states, aren't they? It could be curious, it could be fun, it could be playful. You're not limited to one state, but it's different than suffering. And most people's suffering and all suffering I've ever seen, I've traveled 100 countries, I've dealt with presidents of countries and presidents of businesses, CEOs, I've dealt with people in prison, I've dealt with, you name it, average people. Suffering always comes because you're obsessed about something related to you. You can only be depressed if you're focusing on yourself. You say, "No, I'm depressed because it's my kids and they're not doing well." No, you're depressed because you feel you failed your kids. It's about you. About how you think, what you should have done or shouldn't have done, or what someone did to you or didn't do to you in the past or the future, which don't even exist. So I have a simple goal. My goal is help people make a decision that says, I don't know what's gonna happen. You might get a divorce, even though you don't think so. You might find a member of your family with cancer. You might have your house get burned down or have a tornado go by, and if you live in the same place, it happens every 2 years and you move back, we should talk. Some people seem to do that for some reason. You can't control those things. I can't control those things. I don't want those to happen to you or anybody I love or anybody who's even a stranger to me, but they're going to happen. True? Not positive thinking bullshit, just the truth. So if that's going to happen, I say make a decision now that says, I'm going to live in a beautiful state and I'm going to find beauty in whatever life brings me because life is too short not to.

I love this as an opener. The first thought that came to mind is, man, Tony is just a huge guy sitting on stage. He's just so much bigger than everybody else. And the other thing The other thing that comes to mind is just you have to enjoy the work you're doing too. Like, you find fulfillment in the day-to-day, not in achieving the outcome. It's not about hitting 10 million subscribers on YouTube. It's about this. It's about making another video. It's about enjoying the process of life, of the work, of your career, of the relationship, and not just hitting arbitrary goals that don't in themselves have any meaning. So thank you, Tony, for the great lead. Moving on to rule number 2: Feed your mind with greatness. I think I'm gonna like this one. So what do you think was the first real breakthrough that you had as a teen that started you on your path, and how did you get there?

Gosh, there's so many. One of the first ones I think was probably, um, just anchoring in when my mom and my dad— I had 4 different fathers. My mom was a powerful woman, so she kicked my 4th father out, whose name I carry, and he adopted me. And when he went out, she decided it wasn't his side, so she kicked me out too by chasing me out with a knife. And I wasn't worried she was going to stab me or anything. But I decided this is freedom and I've got to find a way to make my life work. But I had no money. I had a 1960 Volkswagen I worked $40 a week as a janitor to buy and pay for. And so I had no car, I had no money, I had no anything. I went and slept in a person's laundry room and then I decided I've got to figure out what to do. And I needed to feed my mind because I was so depressed, I was so overwhelmed. I'm missing my brother and sister and feeling just completely out of sorts. So I got on a bus and I traveled 14 miles. I remember because I ended up running it one time. And I went to this bookstore and I bought this book called The Magic of Believing by Claude M. Bristol. It was the first real book other than maybe Think and Grow Rich or Emerson's essays. And I started on this journey of saying every single day I'm going to feed my mind. I'm not going to hope good thoughts show up. I'm going to read biographies. I'm going to find out what makes people tick. I'm going to understand what makes me tick. And I wanted to read a book a day, but I didn't do that. I took a speed reading class and I read 700 books over 7 years. And they were all personal development, human development, psychology, physiology. And then what I tried to do is take anything that I learned and apply it. And then when I applied it, you know, I was 5'1" in my sophomore year in high school. I'm 6'7" now. I tell people the difference is personal growth. But sincerely, I became Mr. Solution because I wanted to help everybody. So I was this little fat guy and I couldn't lose weight, and I lost weight. All my buddies were like, how'd you do that? I said, well, here's what I did. They lost weight, and then we all got girls. And that led to, as a young kid, you know, that led to where, you know, if you had a problem, I was Mr. Solution, especially if you're a girl. I was more motivated to help you. So the breakthrough was really understanding the power of compressing decades into days. If someone has spent decades of their life and they compress it into a book and you can read it in an hour or a few days, you have such an advantage. 'Cause when you learn by your own experience, it's painful and it's slow. When you learn by other people's experience, everybody knows in the financial world, other people's money is leverage, right? Well, other people's experience is more powerful than other people's money. 'Cause you can have the money and lose it. But if you get the experience, you can change it all. So I think that was the beginning for me, and it set me on a lifelong path of hunger. You know, I've never lost my hunger.

This is at the core of what I do and why I do it. I wanted to surround myself with greatness daily, With video, because I like video a lot more than reading or listening to things, podcasts. I wanted to wake up and every day I had a place that I could reliably go to to get new information to feed my mind with greatness. Didn't have to think about it every day. And I created that for you guys too. You can wake up, load a new video, and boom, there it is, something new to feed your mind with greatness. And you just can't help it. If you are hanging around Tony Robbins and Steve Jobs and these characters every single day, the way they think, the way they blow through limiting beliefs, the way they don't accept the status quo will seep into you to help you become a better you. It just will happen. And so the more you can surround yourself with greatness, great minds, people that push and motivate you, the more you're going to grow. I'm loving the first two so far. Let's move to rule number three: own your business.

The minimum I do is I want to know more about my clients than anybody— than they know about themselves. I know a man that from Australia decided, he's a dentist, and he decided he was tired of people not showing up. He was tired of trying to bill and not getting paid, you know, properly from various insurance. He was tired of all these things, and one day he just decided to sit down with every one of his patients one-on-one, and he said, I'm changing my practice. I'm gonna do a practice where I'm gonna take a lot less clients and let go of probably half the clients I have right now. I only want to do business with people who I personally like, who when they come in, I I want to sit down, have a cup of tea with them, understand what's going on in their life, what their goals are, and I want to make sure that everything in my psyche is taking care of them and helping them augment the way they look, the way they feel, and their vitality and the health of their system. And he sat down and said, so to do that, I want you to know I have some simple things. I'm promising I'll give you the best dental care of your entire life. I'm promising that if you come in your appointment, you will not be delayed more than maximum of 5 minutes ever. I'm— and he laid out all these things, like, you're the best care, this, this, the most, most attention. He goes, but this is what I'm going to require for patients that work with me. I'll refer them out to someone else if this is uncomfortable. He said, I require that if they cancel, they're gonna have to pay for it. I require they show up on time because I'm going to respect them, they respect me. I'm going to also require that in the next 6 months that if I do the quality work I promise, they'll give me 2 referrals from 2 other quality people that I'd probably want to take care of as well. And he said, I'm shutting down any other form of my business, and I'm gonna spend more quality time with you, and I want the referrals because I don't want to spend time marketing and selling. I want to spend time putting my attention and making your life better. He quadrupled his income and cut the time he spent doing dental work by more than 60%.

I believe that.

Just because he became an owner who owned his business instead of running around trying to please everybody and being frustrated people are canceling and so forth. Most of us just don't own ourselves enough, right?

You have to, as an entrepreneur, set boundaries for yourself, both in terms of clients, working with ideal clients, working with clients who respect you, will pay you on time, will refer business to you, people who you genuinely like working with, and also from your team, people who have the skill set but also buy into the vision, the mission, the culture, what you're trying to accomplish. And you'll find that most of the time, most of the headaches come from a select few people, a select few customers, and a select few employees, a select few partners. Most of the headaches come from a select few people. Eliminate those. Focus on the ideal candidates and you can go a lot further. I love it when Tony gives entrepreneur advice too. Extra nuggets of gold. Now let's move on to rule number 4: change your story.

When something is considered quote unquote impossible, how do you reframe it so it becomes possible in your mind?

And how much of that is mindset?

Well, I think impossible is not a fact, it's an opinion. When someone tells me it's impossible, I always just look at them. Anybody around me knows that they can't do that, so that's part of it. But if they didn't know me, it's your opinion. Then they'll say, no, science shows. And I say, yeah, and how many times has science showed something's impossible, now science shows it's possible? Things are impossible until somebody does it. And so I find that most of you are business people. You look at businesses and what does it take to make a business grow? It's not impossible to make a business grow. A business has been shrinking for a long time, It's been stuck. The real problem is always, the chokehold is always the psychology and the skills of the leader. Always. And 80% of that is psychology and 20% is the mechanics. Like if you don't know how to read your financials and you're trying to fly the plane of your company, I mean, come on, you know, if all you do is go down, you look at profit loss and you see what it is and you have a beer either way, you either celebrate or you get depressed, you know, something. You know, you're gonna be in trouble. But if you have the skill sets, that's one thing, but you can get any skill set if you have the psychology. And anytime a business is not growing, it is not because it's impossible, it's because they aren't innovating, and they're not innovating because they're believing it's impossible. I mean, if we all know what does it take to transform, obviously, it takes 3 things to create a breakthrough in anything, in your personal life, in your business, anywhere. You need a strategy, but that's not the first place you should look, and it's the first place all of us look. Me too. It's our inherent thing. You want to lose weight? Well, how do I do it? I want to grow my business, how do I do it? It's instinctive. We've been trained to think that way, but the problem is the how-to is usually not that complex. I mean, come on, 70% of America is what, 75% of America now is overweight. Is that because it's so complex how to be fit and strong? Right, you know, only the 1% know the answers, they hide it from you. You have to work your ass off to not hear what it takes, right? And so, you know, I remember I went to this, I went to a TEDMed Center, and I watched about 12 doctors, one after another, get up and do these stories about how we could just get patients to take their medications, and try to figure out the whole thing. And I was just looking at them going, you're all talking about strategy, and you've forgotten psychology. Because strategy is wonderful. I'm a strategist. I spent my whole life figuring out strategies. As we both know, a strategy could save you a decade. In business, strategy could save you, you know, it could make the difference between success and failure. But most people have strategies available, or they could get them, or you could create them, but the problem is you've got a story. And your story is why it isn't working. And the story is, I've tried what? What? Everything. If you tried everything, you'd be fit, right? If you tried everything, you'd be profitable. If you tried everything, you'd be there. But people say it, you know, I'm big-boned, that's what I used to say. I'm still big-boned, but I'm— I'm 38 pounds lighter than I was 25 years ago and I've never gained it back, right? When I was big-boned, that was my story. All the good ones are gone, that's why I'm not in a relationship. Or they're gay and I'm not, or I'm gay and they are, whatever the story is. There's always a story. And what I tell people is, you know, if you can just divorce the story of your limitation and marry the truth of your unlimited capacity, then the whole game changes.

I agree that mindset is everything. Every major breakthrough I've made in my life and my business has been from changing a limiting belief that I had. And just realizing that wasn't true. And it's funny how often some of the things we do are just subconscious, that we just naturally always do it a certain way where we're not realizing that we're holding ourselves back. And so I love it. I love the idea. As soon as you find that thing that you feel you hold yourself back on, this little inkling to the truth that you need to push hard on to fix, because through that you're going to end up achieving your next big goal. Let's go to rule number 5: be obsessed with adding value.

When you went off on your own, that's kind of the point I think people, most businesses fail at the beginning in the first few years. So there you are on your own. What do you think were the keys to success those first few years by yourself? Obsession with adding more value than anybody else ever dreamed of. I mean, my entire life from the very beginning days was how do I do more for others than anyone else on earth? How do I give them experiences that are lasting? How do I create change where change wasn't impossible. How do I take somebody who's been in therapy for 7 years and in an hour produce that result? And the way I did that was by challenging traditional psychologists and psychiatrists and getting on national radio and saying, give me your worst patient, I'll handle them in an hour, which was pretty abrasive. You know, as a young kid, you can get by with that stuff, but the best part was I backed it up. And so one of the first interventions I did was in Vancouver, British Columbia, Canada. I got on the radio, and this psychiatrist got on the phone and just on the radio live and just harassment. You're a liar. You're a charlatan. People like you should not be allowed on the radio. And I said, sir, I said, are you, you know, a scientist? He said, of course, I'm a physician. I said, well, a scientist would never make an assumption. And I said, you've never met me, right? No. You've never met my clients? No. And you're calling me a liar on national radio. I said, she must be stating her hypothesis. Her hypothesis is that I'm a liar and a charlatan. And if you're stating a hypothesis and you're truly a scientist, you got to be willing I'm going to test it. Am I right? He goes, well, yeah. I said, great, I'm doing a free guest event at the Holiday Inn tomorrow night. Anyone hearing my voice can come. I'm going to do a series of demonstrations, and I'm going to take one of your clients and turn them around. I said, share with me somebody that you've never been able to change. I said, I'm sure you've got plenty of those. You want to play hardball? I can play hardball. He goes, well, I have patients that aren't ready to change yet. I said, I haven't found any. Of course, I've done 3 therapies total. But I had so much belief. Well, long story short, he told me this woman he'd been working on for 7 years with a snake phobia. A phobia is not just a fear, it's an uncontrolled response to fear. So like, she dreamed the snake would bite her on the face and then the adrenaline would shoot through her body and wake her up. And this would happen 4 to 7 times a night. 7 years. So, you know, he was put in a corner and so he brought her down and it took me about 15 minutes. At the end of it, I tested first and she's screaming and shaking, and then I wrapped the snake around her. And that changed my entire career because in that moment, there was no question. Everybody in the audience saw this woman is transformed. I said, you've been treated by that psychiatrist for how many years? 7 years? Then I took on sports stars. Then I turned around, you know, I did some work with Mother Teresa, Nelson Mandela, Bill Clinton. And as the years went by, it just built and built and built.

So first off, I love that he got his big break in Canada. Go Canada! Second, I love the business advice, the tactical entrepreneurial advice as well. Well. Business comes from successfully creating value, right? The more value that you create for somebody, the more you're going to get paid. You want to get paid quickly? Provide a ton of value quickly. Not everybody has the ability yet when you first start to create amazing value, but that's the game. The more value you can give somebody, the more successful you're going to be in business. It's, it's the number one rule, the most important rule. Abide by it. Let's go to number 6: focus.

Everyone in this room knows how to create. You're not a manager of your life, You're a creator of your life or you wouldn't be in this room. How do you create your life? You get hungry for something, don't you? Who has done something in your life that once seemed difficult or impossible and now it's part of your life? Who's got something in your life in this area? Say, "I." How did you do it? You created it 3 ways. Number 1, you decided there's something you wanted so bad that you unleashed all your desire. You became obsessed with it. If it was a business or a car or a relationship or a transformation in your body, if there's something you once envisioned and now it's real, it's 'cause you didn't just envision it, you brought so much emotion to it that now it's in your life. It was once a dream, it was once a goal, and now it's in your life. How many have something like that in your life now? Say, "I." You may take it for granted now, hopefully not, but it was once just a vision. It may have seemed impossible at one time. So how did you do it? You started with a concrete vision of what you wanted and you focused on it continuously, didn't you? Wherever focus goes, energy flows. You envision something, you got clear about it, and then you started thinking about all the reasons why you wanted it. You got excited about it. You said, "This is what's next for me now. I want this." You may have dreamed about it, thought about it, talked about it, but when you focus on something continuously, something magical happens. You get insights, don't you? You overhear a conversation and you hear something you wouldn't have heard if you didn't have that outcome or goal that you wanted so badly. Who's ever come up with something, obsessed about it, didn't even know how to do it, and it just happened and it came together? Who's had that experience? Say "I." So why don't we tap into that power now for your business and life?

Again, this is one of the messages that comes up over and over and over again in the top 10s. Consistency, focus, determination, staying with it. You can beat people who've been around in business for decades because you are putting in more work than they are, because you are more focused than they are. You can get past people who have more natural talent than you because you're putting in the work to actually get better and you have a clear goal while they don't. So whatever it is that you want to accomplish, make sure that your schedule, where you're focusing your time, is matching the ambitions that you have for yourself and your company. Let's move on to rule number 7: diversify.

The goal, if you own a business, and I would assume a lot of your viewers are business owners or getting started in business, no matter how good you are in business, think about this. The one universal rule that idiots in finance know is diversification. It's the only free lunch. You've got to diversify. Because if you put all your eggs in one basket, no matter how good the basket is, one day that real estate market, that stock market, that bond market, that collectibles market, whatever you invest in— Ray Dalio showed me statistically it'll drop 50 to 70% on a day. Now, if you're later in life when that happens, it's over for you, right? So you have to diversify. And yet most people, they know real estate, so they do it, or they know stocks, they do it, or they grew up with their parents flipping things. And it's the wrong thing to do. So you've got to diversify in order for you to be able to truly succeed. And that's why when you own a business, if you put all your money in your business, which is what most of us do naturally, it's a lot of risk. You put all your eggs in one basket and there's things that can happen. I mean, you know, you're— let's say you spent 20 years and you figured out how to put together the ultimate map, you know. And you remember Garmin came out with this thing called the TomTom. I don't know if you remember, used to put on your— are you old enough to remember that? You used to put it on your phone? Or you just put on your dash. Cost $100. It was a breakthrough. They were making like $100 million or something. They were. 6 months later, what happened? The iPhone came out with Google Maps. These little bastards, excuse my French, came out with it, put Google Maps, put their own map on here, and it costs how much? Zero. What's that gonna do to your business when someone takes your product or service and gives it away for free? So I always tell people, competition happens, technology happens, what you must do is have a second business with no moving parts, no people, no time. Maybe it takes you 2, 3 days a year for 2 or 3 hours after you've read the book, you put it in place and you measure it 2 or 3 times a year. That's it. Go on with your life. Now if there's trouble in your business, you're financially set. I, in my life, have 31 companies now. We have, what do we have, 1,200 employees, 7 different industries, we do $5 billion in sales. I mean, that used to be, me and my seminar business, it's grown geometrically. But with all those moving parts, the only way I've been able to succeed is because I've taken every one of those businesses and I've diversified my assets so that when things were in trouble, I still had enough economics to take care of myself and keep the business going. So everybody needs to create a money machine that works while you sleep, that doesn't have moving parts, and that's what this is really about.

This is probably the most controversial point of the ones that have come up so far. There's varying opinions on this. I think of Andrew Carnegie, who was the richest man in the world at one point, and he said, put all your eggs in one basket and then watch that basket so that you don't have the iPhone Google Map thing happen to your industry. You're always on the cutting edge. My take, I think it's important to focus on your business. I think you can easily get too spread out and easily want to do 10 things and then none of them get done properly. But while you're focused on your business, once you start making some money, you take a little bit out like you're saving, whether it's 10% a year or whatever it is. The Rules from Babylon. You take a little bit out and then you put it into stock markets and you put it into other investments that you don't necessarily have to be an expert on. You can work with people to manage it for you, but your main focus is on your business. And then every year you pull a little bit of money out just in case to have as that nest egg, that retirement savings, that just in case something happens, you're ready to go. That's my take, but I'd love to hear what you guys think. Diversify, go all in, or some kind of mix? Let me know in the comments. While you guys are thinking about that, let's move to rule number 8: live your mission. So what are the trade-offs that you would consider like, you know, we work our asses off, we do a lot of stuff, but this is what we had to sacrifice in order to do it?

If you think of it that way, I think if you think of it as a sacrifice, um, then you're going to build frustration or resentment. I really don't— if you think it's a sacrifice, you shouldn't do it. I think the challenge is that most people are People have this illusion about life-work balance. And I think that's, you know, if you're going to accomplish anything, it's— people are laughing because you know it's bullshit, right? What's true is life-work integration. So I was just in 21 countries, or 7 countries, 21 days, but who's with me is my family, who's with me is my friends, and I've done well enough to have a plane and bedrooms and all that kind of cool stuff makes it, but when I didn't, we still huffed it together, and beginning days it was coach and dragging ourselves around, I thought it was great for my kids to have schooling, but I thought an education was more valuable, and traveling the Earth was a part of that. But, you know, we're in the middle of this crazy schedule, but it's not work, it's a mission. When it's work, it's that. I always ask people, I said, "How would you describe what you do?" And people, I say, "Is it work, is it career, or is it mission?" And most people, of course, say it's work, and that's exactly what it is, it's heavy. If it's, you know, if it's your career, it gives you something more. If it's your mission, it doesn't wear you out, it brings energy to you. Fulfilling. And if you can tie your mission in with the people that you love, it's pretty cool. You know, there's some people in this room that are my friends. I see Dean here in the front row here, and it's like we're all on this mission and we find time to connect and be with each other and have a blast with each other, but we're sharing about things that matter. I'm not a person to go to a party and like, you know, go in the corner and chit-chat. It's like, you want to talk about something deep? Let's rock. You don't? Let me go home and be with my family. You know, let me go do something fun, some of that nature. If you can combine your mission with your family, combine your mission with some of your friends, then you're gonna accomplish a million times more. But if you think it's a sacrifice, don't do it, 'cause then all you're doing is you're gonna have resentment later on or frustration later on, and then you really aren't contributing, 'cause you're trading off, you're not giving.

I really love this point. It's hard to express how much I love this point. For people who are complaining that they don't have time for vacation, they don't have time to do XYZ, It's integration. It has to be. Like, if you are looking at it as your business is preventing you from doing some things and you need to change what you do in your business, either change the business completely or just restructure your business so that it allows you to do the thing that you want to do. It's not taking a break from anything. It's not taking a break on the business or taking a break from your personal life. You don't want to take a break on life. It's mixed. And so everything you do should be something that you look forward to. And not every absolute thing is There's gonna be crap that you have to deal with, but net, like, you wanna look forward to going on that business trip. You wanna look forward to doing whatever you're doing in your company today. You wanna look forward to what you're doing tonight when you go home and you see your husband or wife or significant other. Everything is a positive that you're shooting towards, not this at the expense of that. When you wrap your head around that, when you embrace the and instead of this or that, that's when you start to have success and happiness. Let's go to rule number 9. I know I'm gonna like this one.

Believe. Most people have a belief about what their real potential is no matter what you tell them, and that affects how much action they take. And of course, that affects the result, and then ironically, that result reinforces their belief, and then that belief affects it. So give me an example. Let's say a person has unlimited potential, we all agree, but they take little action, little results. Why? Because they have to start with a problem with their belief. They don't believe it's really going to happen for me. Maybe for Frank Kerns because he's got the cool hair and stuff, or maybe it's for you because you're so driven, but it's not me. Maybe Tony Robbins because he's a freak, got these big teeth. Whatever their thought process is, right? They got this thing, right? But what happens is, if you believe that there's very little potential, how much action you're going to take? Nothing. Little. And when you take a little potential with a little action, what kind of results do you get? Lousy little results. And when you get little results, what does that do to your belief? You go, "See, I told you this was a waste of time. Told you this wouldn't work." And then what happens? You tap even less potential. You take even less action. You get even worse results, and your belief gets even weaker. And this sucker feeds on itself until you are in a downward spiral.

It's poisonous.

It's poisonous and it's self-fulfilling. Now, what if something could happen that could come along and fill you with a sense of absolute certainty? Not like, "I believe," but mean where you know. In you guys' case, mine as well, We knew 'cause we had to, 'cause we burned the boats. There was no other option. We had to find a way. We weren't gonna live that way. We all did it in different ways and for different reasons, but in essence, that was it. If you get yourself in a state of certainty that this is gonna work, 'cause I'm gonna find a way, and if this doesn't work, I will make the way, then you tap a lot more potential. And when you're certain in your potential, you take massive action. When you take massive action, you really believe in something, you get great results. When you get great results, your brain goes, "See, I told you I was a stud. I told you this thing would work out." Now you're even stronger. You tap more potential, take greater action, greater results. That's how you went from $300 in a week to $2,500 in 5 days to $100,000 in a month to $1 million in a day. Same thing with you. And we get momentum. It's why the rich get richer and the poor get poorer. Now some people go out and they go, "Well, I'm gonna take a bunch of action, all right? I'm gonna open this product. I'm gonna try it." And they'll say to you, I even did it. But it's like a salesman who goes and knocks on the door and he knocks on 100 doors and says, "You don't want one of these, do you?" Yeah, exactly right. And even if he doesn't say it verbally, his face says it because he doesn't believe it's gonna work. So his voice, his body, the execution is so weak. Maybe if he talks to 100 people, somebody's gonna buy out of pity. They don't want his kids to starve, right? But he's not gonna get the result. So the core difference in people is how do you produce certainty when the world isn't giving it to you? You go out and you try and you try. In your case, you're $100,000 in debt, nothing's working. How do you keep yourself going? The way you did it, the way I did it, the way you're doing it— we may not have done it consciously— is we didn't change our potential that was there. And it wasn't even taking more action. Taking more action with a belief it's not going to work, it's not going to change anything. We got results in our head that made us feel certain as if it had already happened.

Not much to say on this one. I agree. Tony plus believe equals awesome. Last point for you guys before we get to the bonuses, number 10 is let go.

Put your hands on your heart if you would. Okay, my hands on my heart. Feel your heart, close your eyes and really breathe in your heart. Those at home could do the same so they can test this out. And then those at home, think of something that's really bothering you. Ideally, it is 7 or above and you really want to resolve it and you haven't.

7 or above?

Could be a relationship situation, a business situation, kids, whatever. Breathe in your heart and actually physically feel your heart. Feel it filling with blood and oxygen. Feel the beauty of your heart. Ah. Yes.

I love getting a heart exam because you get to hear that—

Yeah. The strength of your heart. Yeah. Feel the beauty, the strength, and feel what you're grateful your heart has guided you to do in this life. So many beautiful things, especially you. Mm-hmm. And as you're breathing and feeling that, I want you to think of 3 things, one at a time, just for a couple minutes. We'll do a short version here. I know you don't have a couple minutes. But things you're really grateful for. But something that could be little or big. Mm-hmm. But if you step into that moment, you can feel it right now like you're there. Yeah. Yeah. Breathe it. Feel it. Enjoy it. Mm-hmm. Fill up with it. And then think of a second one that you could feel really grateful for and see it through your own eyes as if you were there. And really take it in. OK. And then think of a third one. Find one you really enjoy. Feel like it was a blessing, such a beautiful blessing in your life. Sometimes coincidences are great because we know we didn't create them. We were guided, right? Yeah. Yeah.

Yeah.

So as you continue that with your eyes closed, breathing there, And ask yourself about that situation, but stay breathing your heart, stay in that same feeling so you're in a beautiful state. And just ask yourself, in that situation, all I need to remember is, all I need to focus on is, all I need to do is what? In that situation that was bothering me, breathing in my heart, feeling the same beauty, all I need to remember is, all I need to focus on is, all I need to believe, all I need to do is What? And your heart knows the answer. Can you feel it? Do you know the answer?

Is appreciate that I'm even in this position to even have that as a dilemma.

Yeah. Yeah. And how does that feel now when you think about it?

It feels like done. Guys, if you just watch that clip, I'd recommend you pause the video, go back, do it again, but actually try it yourself. And if you ever feel overwhelmed by something, timestamp that section of this video and do it, because you'll get a lot more by feeling it instead of just intellectually thinking about it and watching it. Just try it. I promise you, you'll feel something. It's worth the rewind to do it again and actually feel it yourself. So thank you guys so much for watching. So many great clips to choose from. I would have to say that rule number 9 is my personal favorite. It's believe. It's Tony Robbins plus believe. What else am I gonna pick? It's the best. I'd love to know from you though, what was your favorite clip? Is number 9 the best for you, or is there one that is better for you that's more immediately applicable to your life, to your business, to your situation? Let me know down in the comments below. I really want to hear from you. Now, I made this video because Subash Limbu asked me to, so if there is a famous entrepreneur that you want me to profile next, check out the link in the description. You can go leave your request on the request line, and maybe we'll make it for you soon. I also want to give a quick shout out to Sheila MacArthur. Sheila, thank you so so much for picking up a copy of my book, Your One Word, the Audible version. That was so much fun to make, and thank you for posting it to your Twitter account as well. I really, really, really appreciate it, and I hope you enjoyed the book. So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.

You know, my dad was an underground parking lot attendant, and I had no business background, but I had this passion to help people. And then I was this artist like a lot of the dentists out there, and I wanted to do this beautiful work, but I realized again, boy, if I don't learn how to market and innovate, all these ideas are just gonna die with me. And so I developed those skills, and once I learned how to do that, how to do more for a client than anybody else, how to add more value, how to get obsessed about everything you can do for these people— when you do that, you don't have satisfied customers. Satisfied customers go away. You have raving fans, and raving fans stay, and raving fans tell everybody else, and raving fans build your brand and grow you. So those things allowed me to grow in my educational business, and then I just applied those to other businesses. There was a day that I became wealthy. I'll tell you the day I know that day I was rich. I was broke. I was pissed. I was angry at everybody else but who? Myself. But really underneath it, I was mad at myself. I just couldn't beat myself up anymore, so I was pissed. And I had a friend that I loaned money to when I had barely enough, and I knew he needed it, and I gave him $1,200, and I'm here not able to eat. I'm down to like $25, $26, and I'm saying to him, calling him, and he's not returning my call. And I just need some money, and he's ignoring me. I didn't ignore him, so I'm pissed. I'm frustrated. In the midst of all this, I'm also pragmatic. I got $25 and change, call it $26. What the hell am I gonna do? I don't have any plans for economics. I got overhead that's crazy. I'm living in this little tiny apartment, 400 square feet in Venice, California. So I thought, okay, when I was totally broke early on when I was 17, I used to save my money up and go to the smorgasbord and load up for Christmas, load up for the week. So I said, I was in Venice, I'm gonna go over to Marina del Rey, where all the yachts are, and there's a place there called El Chorrito, and I'm gonna go, they have an all-you-can-eat smorgasbord, I'm gonna load up for the winter. I'm gonna get there. So I didn't drive there, 'cause I wasn't gonna spend the gas to get there, plus I needed the walk, so I walked there. And I go in, I'm not dressed really great, but it's Marina del Rey, it's okay, and I got a place right by the window, and I can see these yachts going by, and I'm dreaming of what life could be like, and I'm starting to let go of my anger, and I'm starting to, start focusing on what I want instead of what I don't want. How many follow? Say aye. And that shifted me just a bit, and now I'm eating, which shifted me a lot. And I got this giant plate stacked up, and I don't know what the amount was, it was like, whatever it was, $6.95, $7.95, right? So I'm gonna do this, I could probably do this 3 or 4 times, right? Somewhere in that range. As I'm finishing my meal, this little boy comes in dressed in a little suit, and I honestly don't know how old he'd be, probably be in the 3rd grade, so maybe 8 years old, 9 years old, something like that. And he was so adorable, and he opened the door for his mother. His mother was an attractive lady, and he came over and he pulled out the seat for her and she sat down. And I was— she was a pretty lady, but as pretty as she was, I was totally obsessed by this boy. He was just— he had presence at 7 or 8 years old, and it moved me. I don't know why, it just moved me, and I thought, this kid is like pure energy. I want him to always be this way. He's such a good kid, he's a giver. So I got up and I paid for the meal, and whatever it was, $6, $7. So now I've got whatever left, $17, $18, $19. And I walk up to this little boy and I said, "Excuse me." And I said, "I just want to acknowledge you for being such an extraordinary gentleman." I said, "I saw the way you treated your lady, how you opened the door, how you pulled the chair out." I said, "That's class." I said, "My name's Tony, what's yours?" I don't honestly remember his name, Charlie or something. And he looked up at me and I said, "Charlie," I said, "that's amazing, taking your date out for a lunch like this." He goes, "Well, actually she's my mom." And I said, "That's even more cool." And he said, "Oh, but I'm not taking her to lunch 'cause I'm just," I think he said he was 8. I said, "Oh yes you are." I had no plan for this. I just reached in my pocket, I took all the money I had left, $17, $18, $19, and I put it on the table. I said, "You're taking her to lunch." He looked up at me and he goes, "I can't take that." I said, "Sure you can." He said, "Why?" "Because I'm bigger than you are." And he smiled real big and I didn't even look at his mom. I just turned and walked away. And I didn't walk out of that door I fucking flew home. I should have been freaking out. How the fuck am I gonna eat? But I didn't. I fucking flew because something inside of me had finally got past scarcity. I finally realized there's something inside of us more than our limits, especially around this fucking thing called money that I had let terrorize me. And I got home. And the mailman came that day and I had no idea I was gonna have my next meal. And a fucking letter comes. And it's from the guy I loaned the money to. Handwritten note saying, I've been avoiding you, it's wrong, I'm so sorry, you were there when I needed you. Here's what I owe you plus a little bit more. And the $1,200 was there plus another $100 for the time that I had to take care of it. And for me, $1,300, that was enough to like run my show for a month or two. And I cried. And then I decided, what does this mean? And I thought, this means that whenever you give, it's always going to come back. So you don't have to ever think about that shit again. Just give. And the rewards will be greater than you can ever imagine. I don't know if that's coincidence, but I decided to believe that day was a blessing when I became rich. And I can tell you honestly, I've had tough days in my life economically, emotionally, like all of us, but I've never gone back to that fucking scarcity. I never will. The secret to living is giving. Do it when you don't have it, and I promise you scarcity will leave your life. Raise your standard. Apple, at the core, its core value is that we believe that people with passion can change the world for the better. Not one drop of my self-worth depends on your acceptance of me. I don't ever give up. I'd have to be dead or completely incapacitated.

Hey, Believe Nation, if you want to see my all-time favorite top 10 rules for success, success, I have a very special secret video for you. These are the individual clips that I have personally learned the most from and applied to my life and my business. Check the link in the description for details.