In this motivational YouTube segment, host Evan Carmichael opens with a greeting to his "Believe Nation" and introduces a clip from entrepreneur Frederick W. Smith. Smith explains that his confidence never falters because he refuses to imagine the worst‑case consequences of failure; he is convinced his work is vital and destined for success, describing this mindset as the hallmark of a zealot or “insane” entrepreneur. Carmichael then relates the message to his own mission, stating his ambitious goal to help a billion entrepreneurs and reach a million YouTube subscribers. He emphasizes that his confidence stems from creating content he loves—top‑10 videos, books, brand collaborations, and products that make him feel alive. He recounts an early experience where a friend dismissed his first "Believe" video as too long; Carmichael ignored the criticism, released the video because it moved him, and adopted the principle that personal excitement is the sole barometer of quality. He argues that creators who are proud of their work naturally believe in themselves, whereas those who produce mediocre, uninspired projects lose confidence. The segment ends with a call‑to‑action, asking viewers to share their own business missions in the comments and promising another espresso‑fueled episode tomorrow.
Good morning, Believe Nation! Today's message is Believe. Over to you, Fred Smith. I wake up every morning, espresso keep me going.
The reason I never lost confidence is because I never believed that the consequences of losing were were as bad as some other people might have thought, you know, "Oh my goodness, I've lost my money," or what have you. I mean, I just wasn't motivated along those lines. And I was very, very, very sure that what we were doing was extremely important and was destined to be successful. So that's the definition, I think, of an insane person or a zealot. And most entrepreneurs, I think you would find, have that sort sort of green wire laid in there just a little bit crosswise. And they begin to get focused on something and they believe in the idea or themselves far beyond what they probably should.
So this is obviously a message that I resonate very well with. I think what gives you the confidence to believe no matter what in your idea is knowing that it's helpful. I think for me, I have lofty and ambitious goals that some people might think are crazy. I want to help a billion entrepreneurs, you know, or a billion people, even entrepreneurs. You know, I want to hit a million subscribers on my YouTube channel. And it may not always happen as fast, as quickly as I want it to be, but it's going to happen. And it comes from me knowing that the stuff that I'm making is valuable to me as a starting point. I want to make things that I love. I want to make top 10 videos. I want to write books. I want to help brands. I want to create products that I love, that I use, that when I look at it makes me happy and makes me feel good and motivates me. And somewhere deep down, I just know that if I love it, if it makes me come alive, then others will too. And I want to share it. And I've told this story a couple times on the channel, but when I was making my first Believe video, this is the origin of the little man story. It was 6 minutes long, and I was so happy with it, and I was so excited by it, and I showed it to somebody who was in my circle of friends who was an expert in what he did in the video space, and he said that, "It's too long. Nobody's ever gonna like this. You shouldn't release this." And that was a little soul-crushing, but I thought, you know what, screw him. The idea for Little Men came from him, because there's always going to be people who hate on your idea. I released it because I loved it, because it felt right, because when I watched it, it made me come alive. And that's, that's the only criteria that I need. If I like it, if I love it, if it moves me, if I get emotional, handling my product or watching my video, then I know I've done a good job and I don't care what anybody else thinks. I'm going to put it out there and it's going to be successful. And that continues to be the biggest barometer. I chase new projects because I'm curious about it and I want to create something that I personally am proud of, that I want to be able to show my kids, my grandkids. And the fact that you guys like it and consume it and enjoy it and want to be a part of it is a huge honor. I think you need to find that thing and be so proud of the products that you create that you don't care about what other people think about it. You are your own barometer. And I think too many people just mail it in. You do an okay enough project, you're not really super excited about it, you just get the job done. And that can contribute to you not believing in yourself and you not having confidence because you know you're producing substandard work. When you create amazing things that make you come alive, then it's easy to believe in yourself and what you can do. Question of the day today is, I'm curious what you believe in as a business. What's the mission that you're on? What are you trying to do to make the world a better place? Leave in the comments below. I'm going to join the discussion. Thank you guys so much for watching. Have an amazing day. Continue to believe, and I'll see you again tomorrow morning for another shot of espresso.
