In this short motivational video, host Evan Carmichael introduces a discussion on the power of micro‑wins—small, attainable daily actions that build consistency, reinforce a positive self‑identity, and ultimately lead to larger macro goals. Drawing on Lisa Nichols’ concepts from her book Abundance Now, the speakers explain how focusing on micro‑wins creates a rhythm, boosts confidence, and prevents the disappointment that comes from setting big goals without a reliable process. They illustrate the principle with everyday examples such as resisting the snooze button, completing a simple morning routine, or achieving a tiny work task, emphasizing that each fulfilled micro‑goal reinforces the belief “I am someone who follows through.” The talk expands the idea to businesses and relationships, noting that great companies (Amazon, Zappos, Nike, etc.) and lasting partnerships are built on continuous, incremental improvements. Throughout, the tone remains upbeat and encouraging, with calls for audience interaction (e.g., “Do you snooze in the morning?”) and a promise of daily “espresso” motivation to keep viewers focused on their micro‑wins.
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And most people are chasing the macro win all the time, and they're not looking at all the micro wins that they can feel really good about to get them to that macro result.
And so a lot of people set goals and they don't follow through on them.
And if you can just get, and I can just get, every single pocket of 24 hours right as best as we humanly can, the rest of our life is going to take care of itself.
Rise and shine, it's espresso time! Good morning, Believe Nation, it's Hey, it's Evan. My one word is believe, and I believe in you. I believe you have an amazing gift inside you that I want to see explode out onto the world. So let's start your day off right together. Grab your coffee and sip on today's message, Create Micro Winds. Over to you, Lisa Nichols. I wake up every morning, espresso keeps me going. I wake up every morning.
This whole piece in my book, Abundance Now, I wrote it a while ago and it's amazing in terms of just talking about and breaking down what's the difference between a macro win and a micro win. And a micro win is that smaller goal that's— you could see it's attainable, you get that instant result. And most people are chasing the macro win all the time and they're not looking at all the micro wins that they can feel really good about to get them to that macro result. Because if you create 5, 7, 8, 10 micro wins, guess what? Now you're in a rhythm. Now you're building some consistency. Now you like the way it feels. And then before you know it, you look up and go, whoa, there's that macro win, that huge goal that I thought was 100 miles away. It wasn't 100 miles away. It was 7, 8, 11 micro wins away.
You need to be really careful about the goals that you set for yourself because every time you set a goal and you either accomplish it or you don't, you're creating an identity for yourself. And so a lot of people set goals and they don't follow through on them. Even a little goal, you have a micro goal, you say, I'm gonna go off and do this, I'm gonna eat this for breakfast today, I'm gonna go work out today. Nothing that's gonna take a ton of time, not making a million YouTube channel subscriber video, right? It's all these little micro goals that we set for ourselves. If you do not follow through on them, then you're creating that identity for yourself that I am the kind of person who sets goals and does not follow through. And that's a big problem because then when you set a goal that's actually really important to you, then you'll let yourself down and you won't follow through on it. And so the one I like to think of, the classic one for me, is a snooze button. If you snooze, raise your hand. A lot of people hit that snooze button in the morning. It's not great for you for a whole bunch of health reasons, but the one I'm most concerned about is the mentality, is the mindset, is the identity. Because think about what you've done. You went to bed at night, and you told yourself, "I'm gonna wake up at 7 o'clock tomorrow morning," or whatever time, right? "I've set a goal that I'm gonna wake up at 7 o'clock tomorrow morning." 7 o'clock comes, what do you do? You hit the snooze button. The very first thing that you do every single morning is say, "I set a goal for myself. It's okay not to do that goal today." That's how you wake up every day. What are the chances that you're gonna then go off and have an amazing day? And that's the identity that you built for yourself. It's okay for me to set a goal for myself and not have the micro-win. And you may think that that's not a big deal, but if you're doing that consistently, if you set a goal for yourself and then secretly in your head you're saying, "Yeah, you're not gonna do that," then guess what? You're not gonna do that. That's the problem. And so you have to be really, really, really careful about the goals that you set for yourself. The big ones, yes. The aspirational ones, yes. But more importantly, to build the identity of somebody who follows through, is the micro ones. It's the small daily ones. That checklist that you create for yourself of your to-do, of what you want to get accomplished today, you need to go off and do those things. And when you do, you feel great. Like, "I did it!" And you're building that in the positive direction of the "I'm the person who follows through on the things I said I'm going to do." And if you look at that checklist and 3 things are not on there, you didn't do them, you're going to feel bad about yourself. And you're not going to believe in yourself to go off and do the other goals that you set for yourself the next day. And so that identity building, as I am the kind of person who when I set a goal I follow through on it, is really, really, really important. And so you have to be very careful, especially in the micro, especially on the daily, the different goals that you set for yourself. And the more that you set a goal and you follow through, you build that equity within yourself, you build that bank so that you feel like you can accomplish a bigger goal and a bigger goal and a bigger goal and a bigger goal. And every time you take away Every time you don't do it, you're less likely to want to follow through the next day. I've got a special bonus clip for you, but before getting to that, I want to know, question of the day, do you snooze in the morning? Be honest, leave it down in the comments below. Really curious to see what you have to say. Thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. I'll see you again tomorrow morning for another shot of inspresso. And enjoy the bonus.
Small wins matter. I mean, we sometimes think that an epic life occurs one Sunday— sunny Friday afternoon when the stars line up and something revolutionary occurs. And what I'm suggesting to you with great love and great respect is A great life is built not by revolution. A great life is built by evolution. Small and steady wins the race. What you do every day is far more important than what you, what you do once every decade. I want you to really think about that idea. What you do every day is simply your life in miniature. And as you live every single day, so you're crafting your life. What you do over the next hours is really building your future. And if you can just get— and I can just get every single pocket of 24 hours right as best as we humanly can, the rest of our life is going to take care of itself. So, small wins matter. You know, the moment in front of the customer where the pull was to go average and you become merchant of wow sets you up for the next day. Of a way of being of wow. The little win with your family when you feel like watching TV sets you up for another win the next day. A little win of getting up at 5 o'clock and running your morning routine sets you up for a habit of a 5 AM Club morning routine. Small daily improvements over time will lead you to stunning results. Tiny wins are the way to greatness. And that's one of the things life has taught me. When you look at the great companies whether it's an Amazon, Whether it's, you know, some of the tech startups coming out right now. Whether it's a Zappos, whether it's a FedEx, whether it's a Nike, whether it's a General Electric. Whether it's some of the, you know, the little shops in your neighborhood that we really admire because people still cook the food with love or they serve the food with love or people have an attention to detail. Great companies are built by those small steady optimizations every single day. If you look at any great product, it wasn't just one day that built a great product. It was a culture and a mindset of day daily innovation and optimization when done consistently over time, which led to world class. Even relationships, a great relationship, it's all about those small daily wins when done consistently leads to a lifetime of love. I was walking in the woods last week and there were these, there was an elderly couple walking in front of me and they really stood out because they were moving fast. And they were also like, they had these ski poles And so this, I mean, this is the autumn in my hometown and they were walking with these ski poles. And so I sort of joked as I walked by them because pretty much only the 3 of us in this deep forest. And I said, "You're missing the snow." And they sort of laughed and we actually walked for about half an hour and we started going pretty deep. And they said to me, "You know, we've been married 52 years." And I said, "52 years, what's your secret?" And the woman says, "Well, we've— I've had to put up with a lot," which made me laugh. And then it was all about the little small daily things they did to foster a lifetime of love.
Raise your standard. Apple at the core, its core value is that We believe that people with passion can change the world for the better.
Not one drop of my self-worth depends on your acceptance of me. I don't ever give up. I'd have to be dead or completely incapacitated.
Hey, Believe Nation, if you want to see my all-time favorite top 10 rules of success, I have a very special secret video for you. These are the individual clips that I have personally learned the most from and applied to my life and my business. Check the link in the description for details.
