Business Q&A + League of Legends Ep. #2 ft. @RishyCupTV

Hey everybody, welcome to another stream. Super excited to be here playing League of Legends, answering your questions. Ooh, I need to pick who my champion is. I'm going with Heimerdinger mid. I have my co-host Rishi from Rishi Cup TV. Rishi, how you doing?

Hey, hey, good morning Evan, how are you?

I am good. I am— so we had our first stream earlier this week and had a massive headache at the end of it trying to play a new champion that I wasn't really familiar with and answer questions at the same time took an unexpected toll on my brain. So today I'm playing Heimerdinger mid, a champion that I'm much more comfortable with, and I'm playing with friend of the channel Jason J. Razfoncica, who's going to be doing Rammus top, and we'll see how we do. Usually we have some pretty good games together, so We'll see. But excited, let's get into the questions. What do we have?

Okay, super awesome. Well, I'm not seeing you on Twitch, but I'm going to quickly check here, so I really want to make sure I can see. Okay, first question is, um, from Colleen Brown. She says, I've conceptualized an e-commerce search engine app that I'm sure would revolutionize the online shopping So what she wants to know from you is, how do I take steps in order to launch and develop this idea for this e-commerce search engine app?

Okay, so she's trying to market the idea?

I guess she just has this good idea and she wants to launch. Kind of like, what should, you know, where should she start? What should she do first?

Is it the marketing side or is it the the tech side, like she needs to develop it or she has— she's developed it and she wants to sell it?

She's specifically just saying, how do I take steps in order to launch and develop this idea? So it looks like it might be a little bit of both.

Okay, okay, cool. I like it. What do you think?

I know, I, uh, well, I think the first thing would be I would want to get some context on if this is an industry that she's completely new to. If she is new to it and has no former background, I would say first thing, surround yourself with someone who is really familiar with this industry. Evan, I don't know. I'm sure you have some experience specifically with this e-commerce search engine app. But I would start there getting getting some feedback from people who have already done what she's done, and then starting to think about how can she differentiate what she's doing, because I would assume that even though it sounds like it's a revolutionary idea that she has, maybe someone else out there has done something similar. How would she differentiate herself so that she can stand out?

I like it. What was her name again?

Colleen Brown.

Colleen. Colleen, uh, couple things here for me. First, if you haven't developed it, you need to get a developer on board, and, and not just like a contract developer. You need a, you need a business partner. You need someone who's committed to this. You look at the number of successful tech companies who don't have someone in charge of tech, it doesn't really happen, right? Like, you need to have somebody on board on your team who gets the tech, who can see your vision, loves it, and can, you know, do their part to make it a success. So that's the first part. I think lots of people have these ideas for starting an app or starting, you know, a new website, but they don't they can't develop it. And you can keep spending money on developers and other developers and other developers, but you want to have somebody who is just as committed as you. And so I'd be looking at how can I find a partner who I can really connect with, who shares my same values, who understands the mission that we're on and can dedicate their time to making something amazing happen. In terms of getting it out and marketing, The great thing about this kind of app, if it's good, right? That's kind of the first thing. You gotta make sure that this thing actually works and why am I gonna leave Google to go to your app, right?

Right.

Google's pretty mobile-friendly, so are the other search engines, so what's so great about yours? Like, just being the same as Google isn't enough. It's gotta be massively better to change people's habits, but the good thing is if it is that good, This is a search engine. This is something that people use multiple times a day, right? It's not something that, like buying a car, they might only do once every 3 to 5 to 7 years. So if you have something really, really good, people will come back and then they'll tell their friends and they use it over and over and over again, and they'll pick up their phone and show the people they're with, like, look at how great this search engine is. And so That's great that, that the— you have use and virality built into the actual app itself, but it has to be good enough. That's the caveat, right? Like, you have to give me something that I would want to talk about. And so those two things I think would be of critical importance for you to launch this thing. Finding a partner who you can connect with, who shares the same values, who can build this thing for you and be part of your team, not just a contract developer. and then making a product that people actually care about, actually use, and want to share and tell their friends about. Colleen! It's a good start.

Nice!

I'm liking it. Colleen got my full focus there because I'm not in game yet. You can see my screen there, Rishi?

I can, and that's why I was wondering if it was delayed because right now I'm not seeing a game, I'm just seeing like a layout.

Yeah, yeah, we're waiting.

You haven't started.

No, no, we're waiting. So I'm Heimerdinger, I'm that guy. With the big glasses at the bottom. And J-Rize is Ramus. He's the guy next to me on the left. He's a turtle with the big thorns coming out of him. So—

Cool. Amazing.

We got a decent team here.

What's in your cup, Evan? You gotta tell me.

Oh, well, I have a glass, you know, a glass. I guess it's like a cup. I have a glass of A vitamin water, vitamins. Nina gives me vitamins that I have to drink every morning. Keep me healthy. And then when I'm done that, I have a humongous smoothie that Nina made. I've got a gigantic bottle of water, and I've got a special delivery, uh, caramel macchiato from J-Rise. So I'm gonna be hydrated. A lot today. What's in your cup, Rishi? I forgot to ask you. This is usually how we start.

I know, this is an early morning, so getting it together as the caffeine is going down. Actually, Jay Rise was on the money. I'm having my caramel— I think it's a— I don't know if it's a macchiato or just a caramel latte from Panera.

He's gonna go update his Twitter bio now, say, "I am on the money." He would if he wasn't in a game with me.

Tell us really quickly, really quickly, because I know a lot of people who are watching regularly are going to want to know, because you were mentioning Nina made you some vitamin water. How is your stomach? Can you just like— if y'all saw the video on Sunday, it was awesome. You've got to check it out. Well, it wasn't awesome news because it was like Evan telling us that his stomach was hurting, but tell us how you're doing.

Stomach is getting better. Uh, it's getting better. It's getting better. I think by next week I'll be able to get back into my My stepping routine, I'm used to doing like 30,000 steps a day and I'm now at like 6,000 or something. It's killing me. I want to be active. I've stopped my workouts. Hopefully next week I'll be back. I got to go to New York next week too for a quick trip. So got to get better for that. But getting better. Thank you for asking.

Okay. Well, good. We're hoping you'd get better soon. Alright, you want the next question? Are you ready?

Yeah, I'm ready. Hit me.

Okay. Next question comes from Dark Nujoo, and he has actually a couple of questions. First question is, he's 16 years old. His first question is, do you think it's possible for someone at my age to start a business and be successful?

How old is he?

16 years old.

16, okay.

Yeah, so actually the first thing I would just say is there was this awesome livestream that just happened last week on Evan's channel called "Is It Too Late for You to Be a Success?" with CEO of Sage, Stephen Kelly. And it basically, the whole discussion is about you know, is age going to be a limiting factor in any way to be successful in entrepreneurship? So in that discussion, we actually talked about how there just was a multimillion deal for an 11-year-old who sells lemonade to Whole Foods. So we were in that discussion talking about how an 11-year-old is hugely successful. So I obviously don't believe that age age has anything to do with your success in entrepreneurship?

I love it. For me, this is one of the things that held me back a lot when I was first getting started. I was 19, I had a software company, and I thought that I was too young and that people wouldn't take me seriously. And, you know, I didn't have any of the background in entrepreneurship. Right? Like parents weren't entrepreneurs, I didn't learn anything about entrepreneurship at school, I don't even know why I really wanted to be an entrepreneur, I just saw the opportunity I guess. So I had all these limiting beliefs that people wouldn't take me seriously. I was selling scientific software to scientists and I wasn't a scientist. And these people were 3 times my age often. Oh, J-Rod just got first blood. Look at that. Alright, team is ahead. And it was a big thing. I used to always think, "Oh, I'm not going to sell on the phone. I'm just going to sell by email because they couldn't really tell how old I was by email." I never used my face on any of the marketing. And then what changed was I realized that these guys don't really care how old I am. All they really care about is can I help them. And I realized that I could, right? Like, our software was good, it could help them, it had a lot of valuable things that, you know, they couldn't get anywhere else, and they were willing to talk to me, you know? It was kind of shocking, and one of the first experiences I had with that was in my local university in Toronto, and I was just interviewing some of the scientists, and they were more than happy to have a conversation with me because they realized that the tool that I had helped make, uh, would be helpful to their business lives, right? And I think as long as people see value in what you're doing, um, then they don't really care how old you are. It happened later too when I started working with bigger companies. One of the first companies I worked with was Microsoft, and I told this story I think on, on the stream. I was in there and they asked me to come and help them with their small business strategy. And I thought, man, who am I to talk to Microsoft, right? Like these guys have who knows how big a budget, you know, I'm a nobody, they know what they're doing. And then when I started talking to them, I realized, oh, you know what, they actually don't know much about what they're doing. And I could help them and they saw the value. And so that made a big difference for me in terms of getting confidence, people to have to go up and tell Microsoft, hey, you're doing it wrong. This is not the right way to do it, and realize that I could give them value. And so I think at some point, you know, you have to have that realization that what you do brings value. And it's not just about, it's not just about age, because everybody has their limiting beliefs, right? People think, oh, you know, I didn't go to school, so I can't really, you know, I can't give value, I can't be an entrepreneur, you know, I don't know really what I'm doing here. And at the end of the day, nobody cares. Nobody cares about your schooling or your background. Maybe in some specific industries, like if you want to be a doctor, then you should go to med school. But for the most part, it doesn't really make a huge difference. All people care about is can you help them solve solve a problem. And when you understand that you can, then it makes all the difference in the world. So 16 years old, the question then becomes, how do you provide value? Like, what kind of value can you give somebody that will, that will help them? Can you do that? You know, do you have the skills to be able to do that? And if you do, then, then go all in. I think it's never been easier to be a young entrepreneur. I think there's more and more respect for young people who want to start businesses because we've seen the success of so many other young people. I think a lot of the older generation, when they look at things like social media and they may not have any idea what it's all about, that they recognize that they need young people on board to help them with these things.

Right.

So really it's just about, can you provide value. If you can provide value, then you can be successful at any age, at any, you know, income level, at any background, whatever country you're in, just being able to provide value. Love it.

So second question is basically he has some ideas. I'll share with you what it is that he was considering for his business, and he says, I'm interested in so many things. "From art to software to engineering to product making. I just don't know what to do. The only idea I have been coming up with that I actually like is making a club kind of center with video games or purchasable food where people can come and talk, play games, listen to music, and that sort of thing." But again, he's kind of like, "Is that too ambitious?" [Speaker:EVAN CARMICHAEL] All right.

I like it.

So the idea of a—

Let's hear Rishi's take.

Yeah, video games. Okay, so he wants video games, purchasable food where people can talk, play games, hang out. I think it's a good idea if he's really passionate about it. I think the main thing would be if you have a lot of interest, which sounds like he does, I would just try on a small scale different things and see where, as you were just talking about, where is the value? Where is he seeing people respond? I don't know if I would personally go out there and just launch this video game hangout place, but I might try by just doing some small test with different things and see what the response is and see how valuable it is to people.

While you were talking, they tried to double team me and I got a kill, so I'm very excited about that.

I'm really sad because my stream is actually— it's like, it's frozen. I can't see your people anymore. Oh, that's sad.

J-Rye's got a kill too, and I got double teamed, but I killed them and didn't die, so pretty exciting. It's a good start to the stream. To answer that question, so one, you don't need anybody's permission. Oh crap, I'm dying. I'm dying. I'm dying. I'm dead. I'm dead. Okay, good. I died. You don't need anybody's permission to tell you that you have a good idea or not. I look at people who read the Entrepreneur Magazine top 100 best ideas to start, and you could start any of those. But if you're not passionate about it, then you're not going to be successful with it. And for me, you don't need me to say, you know, that that was a good idea, you should go for it. What you need to do is do something that you're passionate and excited about. So when people write in to say, hey, should I start this business? Do you think it's a good idea? Do you think it'll be successful? It has very little to do with the idea alone. It's much more about the passion that you have for. So any Any business could be successful. Any idea could work. You have to have the passion to launch it and then stick with it when times get really tough and be creative around it. So, you know, that idea can work. You know, the biggest metric is that you're excited about it. Moving on, like in terms of execution, how to make it happen, I would say I would try to find a way to start it smaller. I'm a big believer in starting small and building up. It's expensive to start a location, right? Think about how much it's going to cost you to start up this location, get all the, you know, if you need staffing for it, resources, you need a physical store, you know, lots of money that goes into starting that kind of business. And I would just try to find a way to start smaller. I would look at, could there be a place where I could partner up with somebody who already has a space and run some events around it, right? Start building up a community. You know, could you partner up with an internet cafe and bring something else to the table? Could you partner up with a rec center and bring something else to the table to show, one, that the model works, to, two, start bringing in some money for yourself, and, three, start building up an audience so that when you do have your first location, you're ready to rock and roll. As an example, I'm the owner of Toronto Dance Salsa. It's a great place to dance and Canada's largest salsa dance school. And when the company started, I didn't start the company, but the founder, when she started it, she didn't want to go out and make the same mistake that most people do when they start a business. It's like, okay, this is a retail location now, but she started out just renting from gyms. She rented from gyms and it cost at that time, I want to say $25, $30 an hour, 3 hours a night. So, you know, under $100 she had her cost down. She was the only one doing the instruction, so that's basically what it cost her. If she can cover $90 a night, then she was making money. And then that's how the company started. And then as she built it up and grew a following and built an audience and built a base, then she was able to get her own location. And that rent is over $100,000 a year. I know because I pay those checks every month. That's money draining my bank account. You know, that's $100,000 a year on rent, right? And a lot of people would just start up and put that kind of investment in. It may not be that much, but you know, you go out and you get a location. And you don't know if it's going to work or not. You're going to make a ton of mistakes. And so it's way better to start, find a way to start smaller, build it up, get some traction, get an audience, get some customers, build a following, and then you can apply that to your business.

Amazing. Very cool. I hope that helped Dark Nooju.

Dark Nooju, that's the name, man.

Dark New Jew. Yeah. I'm wondering— I'm curious where Dark New Jew is from. But anyway, OK, next question. How's the game going? Good?

I'm 1 and 1. I just set up my ZZRot portal, so I'm going to be pushing down some towers. I'm pretty excited about that. There's some people who are actually leaving comments live on Twitch that I can't really— oh, I destroyed the tower. Very exciting. Yeah. I'll get to you guys on Twitch when I die, okay? Because it's hard to focus right now. Hopefully I don't die, or for very long, but if I do, then I'll get to the Twitch comments.

Okay, um, let's see here. Next question comes from Scholastic01. All right, Scholastic01 is an editor-in-chief at a print Online magazine, and it is a fashion, beauty, music, culture magazine. First question is, how and who would you advise to create partnerships, especially from the magazine standpoint? And it looks like right now they are not doing as well as they would— had hoped. So looking to possibly create partnerships.

Okay, and they sell— they make a magazine?

Yeah, it's an online and print magazine, fashion, beauty, music, culture. And so how and who would you advise to create partnerships with specifically in the magazine industry? Okay, publication.

I just got a kill, so excited about that.

Nice.

Okay, let's, let's help some magazines. What do you think?

Rishi comes up first. Yeah, I think, well, I love that he or she, whoever Scholastic01 is, is thinking about partnerships, because I know you've talked a lot about how that's been a huge key to your success, is building the partnership. So it sounds like he or she is on the right track, but I also I would want to know, I guess I'm curious from you Evan, like is there an optimum, optimal time to create those partnerships, or should you do it right in the beginning? But I would start by going and basically looking at what other people are doing and who I'm resonating with, because I'm going to want to work, you've talked about this already in this stream, partnering with people who share your same values. And so if you are going to start looking for those partners, I would be really clear on what your values are. I mean, there is so much. I am sure fashion, beauty, music, and culture is completely an inundated industry. So really be clear on what your values are so that when you go look for those partners, you know exactly the type of people that you would want to partner with. And I don't know, you have to answer, you know, where you go out and find those people. I'm not familiar with the magazine industry, but I suppose I'd be looking on social media and connecting with different people there and just kind of following and seeing what other people are doing and see who I'm really resonating with and reach out with them, reach out to them.

Cool. What was the name again?

Scholastic 01.

Scholastic 01. I didn't see what kind of partnerships, right? Just in general partnerships.

Yeah, no specific word on that. Just create partnerships, especially from a magazine standpoint.

Cool. So to kind of echo what Rishi said at the top, I'm a huge believer in partnerships. I think it's the fastest way to grow your business. You know, find someone who is strong at what you're weak at. Like if you're looking at a marketing partnership, you wanna find people who already have your target audience and figure out a way that you can work together, connect with each other, and support each other. It's the fastest way to grow. But it doesn't only have to be a marketing partnership. If I think from a magazine point of view, a super common model is to partner with collaborators. Like you need content, right? To have a good magazine, you need great content, and so that comes a lot through partnerships. I think about the, you know, my website and what I've done. That was all through having 8,000 partners who contribute to my website, and I give them exposure. So it's all connected and a super powerful way to be able to build your business. So look at the things that you're weak at, right? I really need help with this. You know, I am not strong at this. I need content for my magazine. I need funding for my magazine. I need readership for my magazine. What are the things that you really need? I need graphic design for my magazine, right? The more clear you are on what you need, the easier it's going to be to find the right people to be able to help you. So I think a lot of entrepreneurs that try to do things themselves too much. We may have been burned in the past by other partners and so we end up taking everything on. I just killed the dragon, pretty happy about that. Almost died doing it, so my teammate came to save me. And it's like— yeah, so whether you're in the magazine industry or something else, the idea still holds in that whatever you need help with, whatever you're weak at, whatever wherever you want to grow, uh, find people who have already done it, who have had some success there, and figure out a way you can work out a deal together. So with the magazine, again, you're looking at content, I would think, and marketing. That's the 1 and 2 strategies. And often content is tied to marketing. Like, if you can partner with authors who will also then give it to their audience, you know, if you partnered with, uh, 50 different people who all contributed content for your magazine and then they all shared it to their audiences, each one may not have a sizable individual audience, but all these 50 people together do have a pretty sizable audience that could be really meaningful. So I'm a fan and I think you should do it.

Can I ask you a follow-up about that? Yeah. Okay, so can you talk a little bit about what you do after you have been burned in a previous partnership? Because I think a lot of people might really get hung up, and that's why they do end up doing everything themselves, is they just— they've already had a really bad experience maybe with partnerships in the past. So what— how, how do you get over that? What do you do? What's the best way to keep What's the way to recover?

It's a great question and not just partnerships, right? Like you could get burned by suppliers, you can get burned by investors, you can get burned by, you know, your spouse or boyfriend or girlfriend. Like how do you get back on the saddle after a setback? You're going to get lots of setbacks. I think what generally happens to a lot of people, which is sad, is that they then think, well, nobody else can do it. I'm just going to do it all myself. That can be really hard. That can be really hard to make something amazing happen because to build something of substance, you can't do it alone. You only have so many hours in a day. You need to be able to bring people, whether they're on your team officially or they're just a partner. You know, they care about what you're trying to do. They want to help, and they're attached to kind of the mission that you're on. Um, super important. And, and again, I think too many people, uh, they try it because maybe they heard it's a great strategy, right? Maybe they're watching this stream, they go, I'm going to give that a shot, and then the first one doesn't work out, and then they decide that nothing's ever going to work out, and they, they give up on it, which is not the, uh, the best thing to do. J-Rize and I just got a kill. There's some, there's some tag team action there. Good job, J-Rize. Feeling the love.

Good job, Jay.

Feeling the love. Oh, he just got smaller. I'm gonna, I'm gonna slow him down for you. There you go, J-Rize. Um, so yeah, you're looking at, you know, how do you get back in the saddle once you've been burned by a, by a boyfriend or girlfriend. You just, you realize that I don't want to live my life alone, right? Like, I have to get past these things to be able to, to move on. Not that it's an easy thing necessarily. For me, I think it's just recognizing that one, that the first one may not work out, right? A lot of people put so much pressure on it to work, and then it doesn't, and they freak out. Like, expect it not to work at the start. That's not to say like you don't try, but like Like you look at hiring employees as an example, usually your first, uh, your first hire doesn't work out. You look at how many companies, their first hire is still around. Uh, barely happens. And it's not usually on the employee. It's usually on the employer. Like it's on you, you know, you don't know how to hire, you don't know what you're looking for. And so you make a lot of mistakes and you bring on the wrong people.

Yeah. Right.

So, you know, You do your best to try to get the right employee to start, but if it doesn't work out, that, you know, it's, it's okay. You'll find another one. You gotta keep trying, keep going. Um, J-Rize and I've been working on a, on a project to bring on a new personal assistant for me. Uh, and, and it's been now, this is the third trial. Like this has been the hardest hire I've had to make in a long time. And it's one, not settling for okay, right? There's been people who are like, yeah, they're okay. But it's like, it's not, you know, we don't want to settle for that. And it's hard because then you have to go through the pain of finding the person all over again, right? Like here I have someone who's good. Am I going to give that up? Someone who's good can get the job done, but isn't great. Knowing that I have to go through that insanely painful hiring process again. You know, but we're doing it because it's important to build a team. And if you look at successful entrepreneurs, they always say it's about the team, it's about the team, it's about the team, it's about the team. So you have to build your team.

Amazing. I'm back and watching the stream. Looks like a lot of fun.

It's fun. It's a little stressful. We're winning though. We're actually dominating. I am 3-1. I have 3 kills. I've died once, so that's solid. How's Jay? How you doing? 4 kills, no deaths, so that's pretty solid. And our team is 17 kills, 7 deaths, so it's looking solid. It's looking like it's a good game.

It's looking like it'll be a good game. Great. That's great. Okay, so this Scholastic01 has one more question.

Okay.

And this is regarding social media, because he or she is asking, "How to make more of a social media presence so potential investors will see that we have value?" And there is a side note here. I noticed that other starter online magazines that just started like 2 days ago now have 10,000+ followers. So he's kind of going like, what's going on? Why are these people just starting and they're getting all this crazy followers and I'm, I'm here struggling? So what do you, what do you think about that? Oh, social media gonna make me answer first.

Yeah, yeah, Rishi answers first.

I like it. Okay, um, Man, I'm just going to have to say that I love social media, but this is definitely not my area of expertise. But I think like anything, standing out— if you want to stand out for anyone, whether it's potential investors, your customers, whoever it is, you've got to stand up. You've got to stand out by standing up. I like that.

Amen.

I think for me that means like every single one of us, the cool advantage that every single one of us has that no one can take away is why are we here? What do you carry that no one else carries? What is your unique expression? On the earth, and that's the cool thing. It's like once you tap into that, there's no competition because only you have your fingerprint. Only you can do what you do. So I think that if, if this particular online magazine isn't standing out, I wonder if they're just kind of doing what so many other fashion, beauty, music, culture magazines are doing and just kind of putting maybe good stuff. But like, what makes it amazing would be how is Scholastic01 different from every other editor-in-chief out there? And I think if he or she can tap into that, that is the beginning of being able to stand out whether it is social media or anywhere else.

I love it. Um, so one, I would say when you're looking at your competitors, uh, not to get too caught up in it, and especially a number like followers, because it's easy to fake followers. Uh, it doesn't necessarily mean that you're super successful. And to, you know, to Rishi's point, I'd be looking at what's the statement that you want to make, you know. If you want— social media is not, not some massively tricky thing, right? You want to share things that people want to share. That's it. Like, is the stuff that you're posting things that people care about? If it is, they'll share it. Are you posting posting good enough stuff? Are you posting stuff that people actually would want to share? Like, do people look at your— and whether it's, you know, long form, short form, I don't know if you're sharing your full articles or you're just sharing, you know, quotables or quick snippets or motivational bursts, but, you know, would you share your own stuff? You know, that's always the marker for me. The stuff that I look at, I want to say that I would want to share it, you know, and be proud to share it myself. And a lot of people are just posting out, "Here's the link to my latest article." You know, who cares? Like, is it a good article? Would you actually share that yourself? So if you wouldn't, then that's why nobody else is sharing it too, and that's why you're not getting followers either. There is some, you know, context-specific things you can do for different platforms, but it's still around the idea of providing value and giving people something that they would actually want to share with their friends. You do that, you'll be successful on social.

Awesome. Do you have a favorite social platform?

You know that, Rishi. You know my favorite social platform.

I know, I know. I wanted to hear one more time. Besides YouTube though, what do you— do you like— oh, I guess you love Twitter, right? Outside of YouTube.

Yeah. So I mean, the evolution for me, I started, uh, I started with LinkedIn. LinkedIn was where I started. That was, that was my home. That was where I thought I would make an impact because it was supposed to be B2B and, you know, hey, we won. They surrendered. Ho! Where's J-Rod? High five.

There it is.

We surrendered. I'm like, what? It's over? What happened? Oh, they surrendered. That was, that was nice. Yeah. Victory. Woo!

Nice!

Let's see the quick stats here. Let's see the stats.

S minus!

Who, you got an S minus? Yeah, man. I got, what did I get? Come on, let's go. A plus. A plus isn't bad. I usually get an S something, but that's not bad. 3 kills.

That's better than last time, I think.

3 kills is better than last time. Our Kindred didn't work. J-Rize had 4 kills, no deaths. So I started on LinkedIn, to finish up the story, I started on LinkedIn. And for a while they used to tell you on LinkedIn how well you did, how many connections you had compared to everybody else in your country. So I was, my goal was to be like in the top 10 most connected people in Canada.

I'm competitive.

You get a goal like, okay, let's go crush that. I'm going to, let's do it. And then they stopped showing the results. So I didn't know how much I had. But at the end of the day with LinkedIn, I wasn't actually getting results. Like I wasn't getting business deals, I wasn't finding the value there, it just wasn't, it wasn't worth the time. Yes, it might be a nice ego boost to say, hey, I'm in the top 10 in the country, but it wasn't giving me any business results. So I stopped it. I moved to Facebook and I like Facebook a lot in the earlier days of Facebook. It then became much more of a pay-to-play type of network, so you could still do well there, but you have to pay to get attention. As long as you can, you know, if you could track monetization, like if I knew that for every person who came through Facebook, I was making a dollar from, then I could spend 50 cents, 75 cents to go out and acquire that customer. So if you have the kind of business that you can measure it that specifically, then it's still a great place to be. It's the best place to be for targeting, but you have to be able to make sure you're turning a profit from it, because otherwise you're just gonna throw money away. So I left once it became a pay-to-play kind of platform. I went to Twitter, and I still like Twitter. What I love about Twitter is how accessible people are. You know, you could tweet the CEO of a company and get a response. Yeah. Where like otherwise, try calling up anybody and trying to get any kind of response, right? Like starting at the front office or front desk and then getting passed on to somebody else, somebody else, somebody else, where I could just tweet somebody and get a reply. Uh, also as you build up a following, it gives you some clout. So, you know, people will reply to my tweets because of my following, um, which is nice. And so I like how, how accessible people are on Twitter at least in the business world compared to other places. But I moved to YouTube, and YouTube is my favorite platform because I love video and I love learning through video. I'm much more of a visual person, and I just— I love the audience. I love Believe Nation. I love the feedback. I love being able to help out. I love consuming the content just as much as I love making the content. And so The advice there is just to test. I mean, when I saw Twitter, I thought it was stupid. You know, I was like, I don't want to talk about my dog or what I ate for lunch. I get that some people want to know that stuff. It's awesome. It's just, you know, it's not interesting for me. You know, if I had to allocate the time I spend during the day, I would not put it into talking about the food that I ate and taking pictures and putting that up. So I didn't think it was helpful, and then I did a search for my name and saw that people were talking about me, and I wasn't part of the conversation.

Oh, cool.

And so it's worth testing. Like, test different things. It doesn't have to be this final end strategy. When I first went on YouTube, I didn't just go all in on YouTube. It was a test. I did a couple of videos and saw how it worked. I tested out Blab, I tested out Periscope, I tested out a whole bunch of different things. And you understand that most of the tests don't go anywhere, but sometimes they do. And I think people put too much pressure to have the final all-in strategy without really having tested anything. So I've jumped ship a lot from different social media platforms. I'm most active on YouTube. I'm second most active on Twitter. I have a little bit on Facebook and LinkedIn and the rest. Those are the two. If you want to reach me and get an Evan response, YouTube and Twitter are the place to go. What about you, Rishi? Last question goes to you. What's your favorite platform?

Okay, my favorite platform— YouTube, absolutely. Yes, yeah, that's mine. I'm all in on YouTube.

I love it. We had a live question from uh, Nava God on Twitch. Losing everything you put in and losing everything without financial stability, you might put yourself into bankruptcy. Uh, and yeah, I'm not a fan of, uh, going all in on something, right? One of, one of the things I keep repeating on the streams is don't spend money till you're making money, because it happens a lot where they, they spend tons of cash on something that they think is a great idea and then it doesn't work out. Where I'd much rather invest my time, energy, hustle, heart. Whenever I launch anything, it's— you know, when I launched my YouTube channel, I could have gone out and bought all the gear and hired the people to help me. I had the money to do it, but I didn't do it because it goes against my personal philosophy. I always like trying to test something out by investing my time, and if I'm starting to see some results, then I'll invest the money that I'm making back into the project to make it more successful.

Awesome.

That's it. Alright, Rishi, last words. Where can people find you?

Find me on YouTube at Rishi Cup TV. What's in your cup?

And what's in your cup? Did we ask you what's in your cup today? I don't remember the answer. I don't think we did.

Yes, we did.

Caramel. That's like what's actually in the cup, but I mean like metaphorically what's in the cup.

What's in the cup today? I have so much cup of love that I get to sit at Panera right now playing LOL, League of Legends, with Sir Evan Carmichael.

Cup of love, I love it. Awesome, well Rishi, have an awesome day. For all you guys watching, have an amazing day too.

Lots of love.

Great weekend, continue to believe, and we'll see you soon. That's what it is.

All right, bye.