Discover 16-Minute Strategies to Make Your YouTube Mind-blowing!

Hello, Believe Nation! My name is Evan Carmichael. My one word is believe, and I believe that entrepreneurs will solve all of the world's major problems. So to help you on your journey today, I'm going to share my 7 tips and tricks to help you get more subscribers quickly. So one of the questions I get asked a lot by you guys who are watching my YouTube channel, you've seen the growth that I've had over the past couple of years and past couple of months, months especially as well, and you ask, "How do I get more subscribers? How do I grow my channel? How do I get people interested in my content?" And today I'm going to share with you my 7 ways, my 7 tips to help you get more subscribers quickly. Tip number 1 is create content that you love. It's a basic. You have to create content that you love. Most of the content that you guys are putting out, you don't really love. It's actually not that good. My goal is I want to create content that I'm deeply proud of, that I want to show my grandkids. I want my grandkids to watch this video. If my grandkids wanted to create any kind of social media channel, whatever is around when my grandkids are old enough to create content, these strategies are still applicable. I want them to watch this video and be proud. Like, this is a great video. Look at what Grandpa Evan created, right? Like, you have to love your content. And I think the challenge is so many people are trying to be everywhere. You're trying to be across all these different platforms, and as a result, you do everything really poorly. It's not about just promoting whatever coupon code you have or whatever launch product. People don't care about that. About your spam. They want valuable content. Think about why you subscribed to this channel. Why did you subscribe? You subscribed because somewhere along the line you saw a video that really helped you. And maybe you watched a couple of them. Maybe you watched 5 videos and you're like, "Huh, this Evan guy, he's not that bad. I'm gonna subscribe." Right? So thinking about that, thinking about who you subscribe to, are you creating that kind of content for your followers? Because the must-watch videos that you have subscribed to, people must-watch Instagrammers or people on Twitter, people on Facebook that you follow, that you want to consume every day, they're proud of their work. They put a lot of love into it. And are you creating content at that level? Doesn't mean you have to do what I do or do what anybody else does, but it's the same level. The level of love that I put in to making my content, the level of pride that I have in my content, are you taking that same approach and bringing that same level of pride and love into what you're doing? If you do that, And that may mean you need to focus better, pick one platform and make it awesome instead of going everywhere, then you'll start to get more subscribers. Tip number 2 is be consistent. Super important, especially with social media. You gotta be consistent, consistent, consistent. I mean, it's everything. In entrepreneurship, you have to be consistent. You gotta take action every day. Too many people, and I did this at the beginning as well, I'd make one video a month, I'd make a video and then stop, and then start and then stop, and then a video a week and then stop. We have these moments, and if you're not consistent, like if you look at my traction on YouTube as an example, since we're here on YouTube, it really started to take off when I was doing one video a day. When subscribers started to really grow, one video a day into two videos a day, that was really the big moment, and then we do three videos a day now. The difference between two and three is not huge, but we still continue to do it. Consistency. You need to have consistent content. 'Cause you get dropped out so easily, and you create a storyline, and people want to see what you're doing next. If you're doing vlogs and you're talking about your day, people want to see what happened next. If you're talking about your business or your ideas, they want to see next, like it's a continuation. Tell me what's happening next. They want to see it. If I just created one piece of content every month, I wouldn't have as big a YouTube channel. I wouldn't have as many subscribers. I wouldn't have the big impact that I have. And so if you want to really have success, you have to commit, especially with a YouTube world. I'd be looking at at least A number of videos a week, I try to get to 1 video a day, it's really important. But consistent, consistent, consistent content, and if it's a business, consistency every day doing something, even if it's half an hour a day, just something to grow your brand and create for your business. Tip number 3 is understand the algorithm. Every social media network has different algorithms, and so it's really important to understand the algorithm that you are playing with. It's how you can win against bigger guys, If you don't have the talent, if you don't have the production ability, if you don't have the graphic design or the camera or the lighting or anything else, it's how you can beat the bigger guys, the people ahead of you in your field and get more subscribers because you understand the algorithm. So YouTube has its own algorithm and Facebook has its own algorithm and Twitter has its own algorithm. Everybody has their own algorithm. Twitter is more based on the different tools, but still, like top, right? To hit top for different keywords. Everybody has their algorithm. You gotta understand how the algorithm works. So the algorithm I understand best is YouTube. And it's where I've had the most success, where I spend the most amount of time. And so I track the difference between posting a video a week to a video a day, 2 videos a day to 3 videos a day. I can tell you there's a huge gap between a video a week to a video a day. You'll see if you keep your production quality stable, even if you drop your production quality a little bit, you'll still get way more subscribers and make way more views going daily than weekly. It's not, it's not an opinion. In fact, it happens. It's my channel, it's other channels, it's consistency. One video a day to two videos a day, same thing. It's not my opinion, there's data. It works. If you do two videos a day and they're decent, right, even lower, slightly lower quality, if they're crap, it's not going to work. But even slightly lower quality compared to one video a day, you'll see growth. And again, between two and three, there's not a huge difference. I track it, I follow it, I know it. A video that's 1 minute long versus 10 minutes long, the 10-minute video will crush it every time. Even a 5-minute versus a 10-minute. Look at my espresso series. It used to be around 4 or 5 minutes long and now we're moving towards 9, 10, 11, 12 minutes long because that's how the YouTube algorithm works. We tack on bonus clips at the end of it because it's going to double the watch time on the video. And if you double the watch time, then you get more views. And if you get more views, you get more subscribers. Understanding what YouTube wants on top of making quality content. It's both. Can you win with insanely quality content and just ignore the algorithm? Yes, you can, but you're hurting yourself. You have to be so insanely good that people just share it and it explodes to just ignore the algorithm. You're creating with one hand tied behind your back. It's doable, but why would you want to? Where you can, if you understand the algorithm, even have less talent and win because you're playing to the system. And so whatever network you're trying to play on, understand the algorithm. And it's not that hard to figure out. There's a lot of people talking about it. To get to the 80% knowledge is super fast. Within a day, you can understand 80% of what you need to know. Where I'm playing at now, a lot of the stuff I'm testing, nobody else is testing. I'm talking to the YouTube team, they've never seen anybody doing what we're doing, so nobody knows, there is no data, we're trying to prove the data. But I'm playing in the last 20%, I'm playing in the last 5%, right? The things that we're trying on my channel, which you don't need to do necessarily. Just understanding the first 80% that will take you a day to understand will already put you ahead of most of your competition. So understand the algorithm. Tip number 4 is form collaborations. Find people, it's one of the fastest ways to grow any business, find people who are already selling to your target market and find a way to work with them so that your message can reach those people. So in a YouTube context, find people who are already serving your target audience, same, similar audience, and find a way to collaborate and work together. And the ones that I found the best results with are ones that are non-competitive and also where I can provide some value to them and I've already subscribed to them. So if I look in the YouTube world, some of my first bigger YouTube collaborations was with Tim Schmoyer and Derral Eves. And I had smaller channels than both of them at the time, and I was a subscriber to them and I was consuming all their content. Back to the understanding algorithm, right? I wanted to learn that 80% plus. And so I watched every video they had, I was commenting, and I knew about them, I was fans of them, and so when I reached out to them to say, hey, I see you're doing this, you're talking to YouTubers, I bring this perspective, I think I can help. I think my entrepreneurial background, I think I have a message that could be useful to you. And for Tim, we've done 4 videos, I think, that were standalone, and then he invited me to his YouTube mastermind group that we did another 12 videos or maybe 16 videos, I don't remember. So there's a lot of content on Tim's channel that I'm in. With Derral, we did 1 video, it was about public speaking. How to get public speaking gains through YouTube is something that I've done and share my experience. And so the easiest collaborations to make, I find, are the ones where you're already a fan of the channel, you're already subscribed. It already means you have some kind of vibe together, you like that person, person's style for whatever reason, as opposed to the cold outreaches where you don't know anything about them. But if there's some way that you can add value to their channel, to their content, and they can promote you to their audience, then it's an easy way to bring more people to you. Tip number 5 is have a business model. You gotta figure out how to make money off of this, right? You post all this content on social media, you have to have a business model around it that feeds the system, that feeds the content, that allows you to build a team. When I started, you know, I hate making content, I hate investing anything with money until I'm making money, right? I hate spending money until I'm making money. So I've got to figure out a way, how do I make money off of everything that I'm doing? Or the project is just a hobby, or the project dies because I can't figure out a business model around it. So with some networks it's easier. With YouTube, they have built-in advertising, so you can do that. There's brand deals that are available. You can sell your own merch and different products. There's Patreon now that exists that you can have your fans help fund you. A little bit harder with the other platforms, they haven't figured out the monetization as much yet. It could be for your business, you know, trying to dance salsa as a business is on social media. We don't care about making money from the videos or from Twitter or brand deals, it's about getting people to sign up for salsa classes and take lessons with us. That's the main driver. So whether you're selling a product or service, you know, on the outside world, whether you're trying to sell it to a specific demographic, whether you're doing advertising or brand deals, Understanding what your business model is and then driving towards that to try to make some money so you can not just support yourself but build a team. There's so many YouTubers. I went to ClamourCon. There's so many YouTubers with channels that are bigger than mine that they're still doing everything themselves and they can't afford to have anybody on their team. They don't have a business model around it. They're just trying to drive views and make content, which is great and they love it, but it's still just a hobby for them. They need a business model around it, and it was shocking that people with millions of subscribers still aren't making a full-time income from it and can't afford to hire somebody underneath them. Depends on the niche, depends on a few factors, but you gotta be able to build a business model around it so you can support yourself and start to build a team to make your content more valuable. Which leads into number 6, which is build a team. If you wanna make consistent, great quality, awesome content, you need to build a team. You have to recognize what you are fantastic at, What are you best in the world at? And then, or potentially best in the world at if you're not there yet, and then surround yourself with people who can do the rest. So for me, editing is not what I'm great at. For me, being a videographer is not what I'm great at. If you go back to my videos, you'll see that they look worse than what they do right now. The camera is worse, the editing is way worse, I'm way worse on camera as well, but I chose to spend my time focused on being a better speaker, and being better on the research to pick the clips that are going to make it into the final versions for you guys. And everything else gets assigned to the people on my team. So there's 8 people who work on my YouTube team in different functions, some on a full-time basis, some on a part-time basis. And that allows me to make more content. How do you move from 1 video a week to video a day to 2 a day to 3 a day? How do you keep the consistency up and the quality level up? It's with the team. And so that's where you get more subscribers. And it can start with started with just one project, right? The very first person that I hired for my business, we just made one collaboration video together and that did well. So, okay, that did well, so we can work on something else. As soon as I made money on my channel, I poured it back into the business to bring on my team so I can build it up, build it up, build it up, build it up, build it up. And so you want to start eyeing what is the thing that you hate doing most in your business, in your YouTube channel, or in your social media. Is it the graphic design? Is it the editing? Is it the filming? The research? Whatever the thing you hate the most. Some people love being behind the camera. They don't want to be in front. Great, go partner up. It doesn't even have to be paid, right? Like there's some people, if you love editing, there's people who love being in front of the camera and are looking for experience in front of the camera. Go work with them. You don't have to pay them at the start, right? Just build up your portfolio, get your experience, get better, build up content, start making a little bit of money, and then you can afford to have a budget to go and hire people. And tip number 7 is model success. And I love this tip, it's always one of my go-tos. If you're trying to figure out what you should be doing in a new market, one of the fastest ways to do it is look at what people are currently doing and learn from them. It doesn't mean you copy them. You can learn a lot from my channel. If you try to just copy me, you're never going to have massive success, you're just an Evan Jr. But you can learn from some of the things that I'm doing and apply and apply it to your channel. You can also learn from other industries and bring them to your business. So, you know, I learned a lot from my channel from guys like Derral Eves, from guys like Tim Schmoyer, from guys like Casey Neistat, from guys like Gary Vaynerchuk. I learned from these people who've done a lot more, and in a lot of cases, my channel now has grown to be bigger than their channels. I've learned from them, and I keep learning from more people to make myself better. I've learned from outside the industry, from the business world to say, hey, I think it's important that everybody gets a reply on their comments, so I'm going to hire a team of people to help me do that, where most YouTube creators can't keep up with the comments, and so they just leave it. They respond for 20 minutes after a video, and then that's it, they're gone. I want everybody to get a response, and build up a team, and that just comes from the business world. If you look at Logan Paul, the success that he's had with his YouTube channel, one of the fastest growing YouTube channels of all time, he came from the Vine world. And had success really quickly on YouTube implementing the strategies that worked for him in Vine, the 6-second videos, applying them to YouTube and really capturing people of short attention spans and making high-quality content around them on his vlogs. And so you can learn both from people inside your industry who you look up to who've had a lot of success, as well as people from outside the industry to say, "Huh, if I bring this, this is something new that doesn't exist, that hasn't been done before, I'm going to bring it." and see if it works. Try it, test it. If it doesn't work, you can drop it, but if it does, you run with it. So that's my take on the 7 tips and tricks to quickly get more subscribers. I made this video because Luke Stinson asked me to. So if there is a topic you want me to cover in a future 7 Ways, check out the link in the description. You can go and cast your vote. Also, I'd love to know what did you think of this video? Did you like it? Which tip was your favorite from 1 to 7? Is there an 8, 9, 10 that I missed that you want to add to the list? Leave it down in the comments below. I'm really curious to find out what you guys have to say. I also want to give a quick shout out to Sahil Baisoya. Thank you so much for picking up a copy of my book, Your One Word, taking a picture, and sharing it. I really appreciate the support, and I hope you enjoyed the read. So thank you guys so much for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I'll see you soon.