In this Ask Evan episode, Evan Carmichael answers a viewer’s question about recruiting qualified people for a network‑marketing team. He frames network marketing like a franchise: you must first prove the model works for yourself before you can sell it to others. He outlines three core steps: (1) achieve personal sales success and belief in the product so you can demonstrate results; (2) rigorously qualify prospects, focusing on a few highly motivated individuals rather than mass sign‑ups, using commitment questions and personality checks; (3) invest heavily in training, mentoring, and ongoing support, especially during the early, difficult phase, staying with recruits until they become self‑sustaining. He stresses that quality beats quantity, that early‑stage guidance prevents dropout, and that a leader must not abandon team members too soon. The video ends with a call for likes, comments, and future questions.
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Hi, I'm Evan Carmichael. Welcome to another edition of Ask Evan. Today I'm gonna answer a question from one of our readers, Rita, who wrote in saying, "I'm into network marketing and recruiting qualified people into my team is a problem. How do I get the right people onto my team?" So thanks for the question, Rita. The way I look at network marketing is similar to a franchising business. And if you want to franchise your business, what you have to be able to do, number one, is show that it can work yourself. So a lot of people get into network marketing, they don't have any success in actually selling, and all they do is try to go out and recruit people to join their team. In the grand scheme of things, you're going to make money by having a profitable team who's out there selling for you, but you have to know how to do it yourself. You have to build a model where you're out selling, making money, so when you're talking to people and trying to convince them to come on board, you can show them, "Hey, I've done this. This works, and this can work for you." So number one is making sure that you're able to sell the product yourself, you believe in it, you've had success, and you can duplicate that success by bringing other people on board. If you go and you're pitching people and you haven't had much success yourself, it's gonna be really hard to convince them to wanna sign up with you. Okay, so that's number one. The second thing is I'd really make sure I'm qualifying people. So, You don't want to just accept anybody into your program. If you want to have a successful network marketing business, or any business really, you really have to make sure that you're spending the time training and communicating with your people. So there's a lot of time investment, right? You don't want to just sign somebody up and say, "Here you go," and hopefully, you know, they do well. It's not really like that. If you look at the most successful business owners in network marketing or any company, you'll find that they've invested into their team. So it takes a lot of time to put that work into your team. You want to make sure that you're getting a commitment up front. And not wasting your time on somebody who's not gonna commit back to you. So think about the personality characteristics you want in somebody working in your business. Think about some qualifying questions you can ask or some tasks that you can have them do to make sure that they're really committed to doing this before you go down the road of spending a lot of time and effort with them and they leave your business, they don't have a lot of success, they drop it to do something else. So make sure you're really qualifying up front before you accept somebody up onto your team. You have a lot more success with 3 or 5 really highly motivated, energetic people who really want to make this work than 50 people who have just signed up and don't do anything with it. Right? So really focus on the quality there over the quantity. And then the last bit of advice I have for you is make sure you stick with them. So assuming you found the right person and you've built up a system where you've done it yourself and you can help people, you have to train them and mentor them. Starting in any business is really hard, right? There's a lot of excitement at the beginning and at the, at the start you're, you're feeding off of those fumes of excitement and energy, but then reality hits you and you notice, this is a lot harder than I thought it was going to be. And at that point, a lot of these guys will drop off, and you don't want that to happen. So you have to show them that there is a way, if they stick with it, they're going to make money, they're going to be successful, and you guide and mentor them along that path. So it's not just signing up new people, it's also continuing with your existing people, the ones you've put a lot of time and effort into. Until they're past the survival point. Once somebody gets the system and they're making enough money to support themselves, feed their families, live their lives, then they can expand on that success and you don't have to put as much ongoing effort into it. If they have questions, they want a mentor, you have to be there for them. That's part of being the boss, being at the top. But you don't want to abandon them too early. And a lot of entrepreneurs make this mistake, is they bring people on, they give them a little bit of training and say, "Okay, here you go." You've gotta work with them through those hard times, especially at the beginning, and in network marketing especially, because it is tough to get those first sales. And if they don't see some early success, they're gonna get discouraged and they're gonna quit on you. And so you spent all this time building up a system and recruiting and training, and you don't want people to abandon ship because they don't have immediate success. So set them up for success as much as you can and stick with them through those hard times, especially at the beginning, so that they stay motivated to want to stay on your team and continue building their own little business. So hopefully that helps. For those of you watching, if you like the video, please give it a thumbs up below. It makes me want to do more of these videos for you. And I'd love to hear what you have to think about this video, if you want to leave a comment under below. And if you have a question about your own business, feel free to ask it. I love seeing those, and I try to respond to everybody. Sometimes it takes me a little bit, but I'll try to respond as soon as I can. So thank you, and we'll see you on the next episode. [MUSIC] [MUSIC]
