Evan CarmichaelSpeaker / Author / Introvert

HOW to Connect with People | Improve Your Business

3 Jul 2013 · 2 min

Watch on YouTube

1:35

In this motivational business video, Evan Carmichael explains that the key to building successful relationships—whether with customers, suppliers, employees, investors, media, or personal contacts—is to make the other person feel important. He argues that people naturally focus on themselves, so the effective strategy is to stop talking about yourself, listen actively, and ask genuine questions about the other person's background and passions. Carmichael illustrates the principle with Mary Kay Ash, who built a multi‑billion‑dollar cosmetics empire by treating everyone she met as if they wore a sign that said, “Make me feel important.” He urges viewers to apply this mindset across all business interactions, promising that it will transform both their enterprises and personal lives. The video ends with a typical YouTube call‑to‑action encouraging likes, comments, and subscriptions.

Chapters

If you want to connect with people, you have to make them feel important. Hi, I'm Evan Carmichael, and I believe that hungry entrepreneurs deserve help. And if you're trying to close a deal, bring on new customers, lend investment capital, talk to the media, build an awesome team, you have to connect with people. And to do that, you have to make them feel important. Everybody wants to talk about themselves, so stop talking about yourself and start listening. Ask questions. Ask them how they got started. Ask them what gets them excited every day. Make them feel important. Mary Kay Ash started Mary Kay Cosmetics from $5,000 in life savings, and she started the business up by herself. She turned it from nothing into a multi-billion-dollar company. And when asked about her success, what led her to get to that multi-billion-dollar status, she said one thing: She said she imagines that everybody she meets has a sign around their neck that says, "Make me feel important." Apply it to your business. Make the people around you feel important. Your suppliers, your customers, your employees, your investors, the media, even your friends and family. Make them feel important. If you do and you apply it, it'll change both your business end your life. I hope you do. Good luck. For those of you watching, if you like this video, please give it a thumbs up below. It makes me wanna do more for you guys, and I'd love to hear what you have to think about this video. As always, leave a comment underneath. I always read those. I love seeing them come in. Thank you, and I'll see you on the next episode.