In this solo video, entrepreneur Evan Carmichael explains his "CEO time" concept – a daily, dedicated morning block (about 1.5 hours) reserved exclusively for big‑picture growth activities, not email, admin, or routine tasks. He argues that treating this time as the most important meeting of the day prevents entrepreneurs from being reactive to fires and ensures consistent experimentation with new projects that can bring in revenue. Carmichael shares his own workflow: using morning CEO time to test video creation, research equipment, and launch experiments; later moving successful video production to a set weekly slot while outsourcing editing. He emphasizes the need to try, fail, iterate, and eventually delegate growth‑focused tasks. The video ends with a call‑to‑action for viewers to like, comment, and ask further questions.
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If you want your business to grow, you have to spend dedicated time every day that's focused just on the growth of your business. I call it CEO time. I recommend doing it first thing in the morning and not just being a reactive business to the fires that are happening around you, but making sure you have time every day that's focused on the big picture goals of growing your company. Hi, I'm Evan Carmichael, and I believe that hungry entrepreneurs deserve help So today I'm answering a question from one of my readers, Evan Carmichael, who wrote in saying, "I always enjoy reading what you write and viewing the videos you do." Thank you, Evan. "I would enjoy knowing more about taking CEO time first thing in the morning. What does it look like? What is involved?" So thanks for the question. For me, CEO time is things that are new projects that are going to help me grow my business. So it's not answering email, it's not doing admin tasks, it's not doing the stuff that I already had planned to do that day. It's bigger picture stuff that's going to lead to new business coming in for my company. Not all of it works out. You try some things and they fail, but you have to try. You've got to make sure that every day you're spending time doing things that will help you grow your business. For most people, it's easier to do it first thing in the morning before you open your email, before you check your voicemail. You spend your dedicated time. For me, I do it in 1.5-hour chunks because that's the easiest time to do it. Once you open your email and start getting on the phone, often your day will explode on you and you wonder what happened to your day, right? You look up, it's 5 o'clock already, or it's 8 o'clock, or it's 10 o'clock at night and you're still working. So the best time to do it is in the morning before you look at anything else. Spend time on growing your business, otherwise you're just going to be doing the day-to-day stuff and putting out fires with no focused effort on making this business better than it can be. For me, it's always new projects. So as an example, making these videos was part of my CEO time for a while. It was a new experiment. Would videos work? Would I enjoy it? Would the fans enjoy it? Would it help grow my business? I didn't know. So I spent time in the morning doing videos, researching the cameras, testing out the different gear, seeing what would work. I put some videos up on YouTube and people liked them. Thank you. And I liked it too. I love answering the questions. It's part of my— one of my favorite times of the week is when I get to do my videos for you guys. And so I had to make that part of my business. So I took it out of my CEO time and put it as part of my Wednesdays. So now every Wednesday I come in, I look at my questions, I start doing videos. And then I have new CEO projects. So the idea behind the CEO projects are new tasks that you're trying to use to grow your business. You see if they work. If they work, you have to decide if it's going to be you doing it, or ideally you can give it off to somebody else to help you with. For the videos, I think it has to be me on camera, right? People are asking me a question, I like to respond personally. But I don't do all the video editing. I have somebody who— that's his job. He does all the video editing for my videos. So I can outsource that part of it. And then I work on new CEO projects. But the most important thing is that you take dedicated time. You carve that out like the most important meeting every day. So that there's always something new that's growing in your business. Otherwise, you're not going to get off the treadmill. You're going to stay stuck where you are. You're not going to see any growth with your company. And you're going to wonder why are you working so many hours, so hard, and not seeing any growth. If you want growth, you have to spend time on growth. You have to want it, and you've got to dedicate the time to it. I hope that helps. For those of you watching, if you like the video, please give it a thumbs up below. Always makes me want to do more videos for you. And if you have a question about this video or a question for your own business, I'd love to help answer it for you if you want to leave it in the comments below. So thank you, and I'll see you on the next episode.
