In this YouTube video, entrepreneur Evan Carmichael answers a viewer’s question about expanding a small electrical contracting firm that already serves two large corporate clients. He outlines three practical strategies to win bigger contracts: (1) Old‑fashioned networking – identify target companies, ask personal connections for introductions, and attend industry events where decision‑makers are present; (2) Forming alliance partners – collaborate with non‑competing businesses that already serve the same customers, creating mutual referral pipelines; (3) Starting with very small entry projects – pitch a low‑risk, low‑budget task that a single decision‑maker can approve, then over‑deliver to earn trust and larger work. Throughout, Carmichael emphasizes a belief‑driven mindset and encourages viewers to share their own experiences. The video ends with a call to comment, subscribe, and join his newsletter.
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If you want to grow your business, land bigger deals with bigger clients, I'm gonna share with you 3 ways to do it in this video. Hi, I'm Evan Carmichael. I believe in entrepreneurs, and I got a question from one of my YouTube viewers— love you guys— M3 Power, who wrote in to say, "Hello, I have a small electric company in which I have 2 big companies that I install lights for. Also, I have about 4 electricians employed working under me. I would like some help getting some information in ways I can grow my business further and get more contracts." "Any help would be really helpful. Thank you, Malik." Amazing question, Malik. Thank you for the question, and congratulations on the success you've had so far in building up your business to have those 2 big clients and building a team of 4 people under you. I'm gonna share with you the 3 things that I would do if I were in your shoes right now. Number 1 is network. As much as I love social media and YouTube and Twitter, and I spend a lot of my time there, I doubt a lot of your clients are on those mediums a lot, and so the way to get your business happening is through old old-fashioned networking. You do it through two ways. One is by identifying the companies that you want to work with and then start asking everybody you know if they know anybody who works at that business. Because through a friend of a friend of a friend, you'll get an introduction and your foot in the door. The other way is to again make that list of companies that you want to work with and go attend events where you know they're gonna be at, where they bought a table, where they're exhibiting, where their president is speaking. Be there, be a known quantity, and introduce yourself. It's a tried and true old-school strategy, but for you, networking is the way to go. Number 2 is alliance partners. Here, what you want to do is find people who you can ally yourself with who are already serving the same customers that you want to reach. They're not direct competitors to you, but they're selling complementary services and products to your ideal customers. You want to make a list of those guys Introduce yourself to them and see if there's a way you could work together where they could potentially introduce you to their clients and you could introduce them to your clients. If you want your business to explode and grow really quickly, alliance partners is the fastest way to do it. And then number 3 is start small. I've worked with a lot of big companies, some of the biggest companies in the world like Microsoft and Dell and American Express. If you're going in pitching a big company, chances are they already have somebody who's doing what you're doing. They're already working with an existing vendor that you are competing against. And so the way to land a deal is to make it simple, stupid, easy to say yes to. Instead of pitching them on some 6-figure huge deal, start a lot smaller. Start with the tiniest possible entry in and then overdeliver like crazy and wow them with your service so they are looking for other ways to incorporate you into their business. When you start with a big proposal on a big budget, it involves a lot of people, it involves a lot of time, and it involves potentially potentially kicking out current suppliers. That greatly increases the risk and increases the chance of you getting a no. Where if you start with something really small with a tiny budget where one person can make a decision and you leave an impression on that one person, that's your chance, that's your foot in the door. You go in, you overdeliver like crazy, you're the best supplier that they've ever worked with, and they will find ways to incorporate you into the rest of their business. And of course, continue to believe. Thanks for the great question. For those of you watching, my question for you is: how have you landed big deals? Leave it in the comments below. I'd love to hear from you. And if you like this video, don't forget to subscribe to the channel and the newsletter. Thank you so much for watching. I'll see you soon.
