In this solo video, Evan Carmichael answers a viewer’s request for advice on becoming more convincing in sales. He argues that persuasiveness does not stem from data or statistics but from genuine confidence, which itself originates from believing in the product or service you’re offering. He emphasizes that confidence must be backed by personal conviction that the solution delivers real value and solves the customer’s problem. Carmichael outlines a two‑step process: first, develop belief in what you’re selling; second, practice your delivery—rehearse stories, anticipate questions, and refine how you articulate value. He illustrates this with a personal anecdote about running mastermind groups in Toronto, describing how his confidence grew from relying on a suit for perceived professionalism to trusting his track record and results, allowing him to present authentically in casual attire. He also stresses the importance of honesty: if a prospect isn’t a good fit, it’s acceptable to say the group isn’t right for them. The video concludes with a call to action for likes, comments, and subscriptions.
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How to be more convincing. So I got a great question from my YouTube viewers. Love you guys. Kwee Stock Network, I hope I pronounced that okay. Think you could do a video on how to be more convincing. If you already have, let me know. So how to be more convincing. The thing with being convincing, it's not going to come from how much data you throw at somebody. It's not going to come from all the proof and all the stats, it comes from your confidence. You have to be confident. If you are confident in what you're selling, people will be convinced. They'll believe you. If you hesitate, if you're not sure, then you start to raise doubts, and that's the difference. So how do you become confident in what you're selling? It starts with believing in what you're doing, right? Believe. You have to believe in what you're doing. If you don't really believe in the product you're selling, you're not going to be that confident, and you're not going That convincing, right? You have to know that it works. You know that it works for you, and you know that it has worked for other people. You have to really be confident and believe that your solution is going to help this person. When you're talking to somebody and you see that they have a real problem— remember, business is all about value, right? You're giving value. You're making money because you're offering real value to your customers. You're helping them solve an important problem in their life, whatever it is. You have to know and really feel deep down that what you're selling is going to solve their problem and make them feel happy. If you're not entirely confident about that, you're not going to be convincing. If you don't even believe it yourself, you don't really feel it yourself, how can you convince somebody else to feel it? Doesn't make sense. So that starts with you believing it. The second part is going to just be practice. Practice. Getting used to how you say things, getting used to the types of questions that come back and being able to handle it, thinking about your own personal stories that you can share. Practice. But the main part is really believing in what you're doing. So let me give you an example. I have a series of mastermind groups. These are groups that I run here in Toronto, and we meet once a month. We help each other with our businesses. They're entrepreneurs come together. And we try to help each other out. When I was first talking to people about the groups, when I was first running the groups, I would always be in a suit. You know, I would always wear a suit. I always felt like, you know, I have to be the professional one, I've got to wear the suit, and I wasn't as confident in the idea. So I felt like— I guess the suit made me feel a little bit more confident, professional. And over the years As I saw how the groups worked, and I know that the groups work because I see great results. We've seen businesses go from just an idea on paper to now being, you know, million-dollar-plus companies, and they credit their success to the mastermind group. So I know it works, and I know that I'm doing it for the right reason. And I look at entrepreneurs who come and meet me, and I can tell if they're going to benefit or not. I can tell if they're going to if this will solve their problem or not. So I have the confidence. And now when I go, I might be wearing my belief shirt, I might be in a hoodie with jeans on. Like, I don't need the dress-up to feel confident because I know that it works. And I have the practice in the discussion. I know every question they're going to ask. I have every story ready to go because I have the experience and practice. But more importantly, I have the confidence to know if I can help them or not. And if I can't, I tell them, like, you know what, this group isn't for you. Either they're too small or they're too big, or the personality is not the right fit, or I just don't think it's gonna work. And I'll tell them, and that's okay too. So remember, business is about value. You have to help your customers. You have to make them— you have to solve their pain. Solve their problem, and if you can do that, and you know you can do that, and you're confident when you're talking to them, then they'll sign up. You don't have to convince them of anything, because they believe too. Belief. For those of you watching, like the video, thumbs up below, let me know what you think, please leave a comment, ask me a question underneath and I'll make a video response, and you can click on my face to subscribe to the channel, see more videos like this. Thank you so much. I'll see you soon.
