In this solo YouTube video, entrepreneur Evan Carmichael answers a Twitter follower’s request for his opinion on multi‑level marketing (MLM). He argues that MLM itself isn’t inherently flawed, but most people fail because they join for the wrong reason—primarily to make money—without genuine belief in the product. Carmichael stresses that authentic personal use and passion for the product are essential; sellers must be able to recommend it to family and friends and tell a personal story. He warns against relying on generic company‑provided websites and short‑term traffic drives, noting that without real experience and enthusiasm, prospects won’t follow. He advises anyone considering a business, MLM or otherwise, to first evaluate whether they truly love and use the product, and only then promote it. The video ends with a call for likes and comments.
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Most people should not get into MLM marketing, and the reason is simple. If you go into a business just trying to make money, you're never gonna make it. You gotta love what you do, you gotta pour your heart into it, and you gotta believe in what you're selling, because if you don't believe in it, your customers are not gonna believe in it. Hi, I'm Evan Carmichael, your friend in all things entrepreneurship, and today I'm answering a question from one of my Twitter followers Gerardo, who wrote in saying, "Hi Evan, I would like to see a video on your opinion on MLM." A lot of people get into MLM for the wrong reasons. There's nothing wrong with the model per se, it's just most people get in for the wrong reasons. They get in just trying to make some money. Some people want to make a little money on the side, some people try to turn this into a huge opportunity for them. And it can work, but it doesn't work for most people. It doesn't work not because the product sucks or because the service sucks. It's because the people selling it don't believe in what they're doing. You can't effectively sell a product or service or convince people to come on board your team to sell your product or service if you're not using it and if you're not loving it. I get approached all the time by MLM marketing companies who say, "Evan, we really want you to help us promote our new product XYZ." we know you have a huge network, your entrepreneurs would love this, it's an opportunity to make a lot of money. The problem is, if I'm not using their product or service, I'm not going to be a good frontman for it. I can't authentically say, "You guys really gotta go use this product," because I'm not using it. Most people who are in MLM just take the standard website that comes from the company, they try to drive a little bit of traffic to it, they do it for a couple months, and then they leave. Because they haven't seen any results. You can't just take the stock website that they give you. You gotta make it personal. You gotta tell your story. Why do you love this product or service? Why are you using it in your daily life or in your business? You gotta have a passion for it. So if you're starting a business, first look at the product or service. Look at what you like to use. Look at something that you can recommend, that you would tell your wife, your husband, your mother, your daughter, your— whoever in your family, your closest friends, you would tell them, "You have to use this product or service because it's awesome. I use it, I love it, you should too." If you can't tell your mother to use this product, you shouldn't be selling it. That's the first step. You gotta love what you do. And then from there, if you're not making a product yourself, if you're buying it from somebody else, the model doesn't matter. It could be MLM, it could be just straight up distribution, it could be some kind of partnership that you create. That's the key, and most people miss that. And it's not just MLM, most people in business miss it. They start a business just trying to make money. It's just especially prevalent in MLM. You see these guys going to networking events, pitching whatever product or service, and you ask them, "What's your experience with it?" "Oh, I've never used it." You're not going to get people to follow you, right? You're not going to get customers that way. So I don't want to hate on the MLM business. It can work. It can work. But it only works when you love the product, are using it, and can wholeheartedly recommend it to your mother and to your friends and family and the people around you. I hope that helps. You got me a little riled up. For those of you who are watching the video, if you like it, please give it a thumbs up. It makes me want to do more for you. And if you have a comment, I'd love to hear what you have to think if you leave a comment or question under this video. Thank you, and I'll see you soon.
