In this motivational video, Evan Carmichael answers a viewer’s question about launching a clothing e‑commerce brand. He argues that new entrepreneurs should avoid trying to solve every problem at once and instead start with a single, well‑defined skill or offering. By focusing on becoming the best at that one thing—providing affordable style advice—an entrepreneur can begin building a community on Facebook, share valuable tips, and grow an email list. This value‑first approach creates a movement, which can later be monetized through affiliate links, newsletters, or brand partnerships. Carmichael shares his own story of starting a business without a clear revenue model, building a loyal audience, and eventually attracting collaborations with major companies like Microsoft, Google, and Home Depot. He emphasizes that technical knowledge of WordPress, e‑commerce platforms, or supplier negotiations is secondary to taking action, delivering value, and cultivating momentum. The core message is to keep it simple, start now, and let opportunities arise organically as the community grows.
Chapters
Start with one thing. If you're creating a new business and you've got all these ideas for what you want to do and, and the technology you want to introduce and all the products and features of your, of your service that you want to get out there, start with one thing. Keep it simple because what ends up happening is entrepreneurs, we're dreamers, right? We're visionaries. We see the big picture. We have a vision for the world of how we want to build our company and what place it's going to have in that world, the great things we're going to do with our companies and how it's going to change the world, right? You have that vision. And yet at the same time you're still one person, you haven't even started yet. And often all of those ideas become this avalanche of work and so many decisions that have to be made that you don't end up doing anything. And you end up sticking at your job, you have no momentum with your company because you get overwhelmed and you don't know where to start. Start with one thing. Have one thing that you're really good at, that you're going to become the best in the world at. Hone in on that skill and get known for that, and everything else will develop from there. You don't have to have the whole thing planned out from the start, but you have to start. So keep it simple and pick one thing that you can focus on. This is all in response to a question I got on YouTube. Love you guys. Drew, I love Drew. So Drew writes in, "Wow, can't believe I'm posting my first YouTube comment ever. This is my first one." So welcome, Drew. Congrats on popping the YouTube cherry. He writes in, basically he wants to start a clothing e-commerce company, okay? And he's had all these questions: how to use WordPress, how to do e-commerce, should I find a supplier from the beginning, how do I make sure they're responsible and reputable? All of these questions about how to start this business, the most important sentence that Drew wrote in his statement here, let me find it. He said, "I really like fashion and style in general, but I'd like people to be stylish without having to spend thousands of pounds." He's in the UK, so pounds. So pounds could be dollars, euros, whatever. He'd like people to be stylish without having to spend thousands of Dollars. That's something that people can twig to, and that's something that Drew can become one of the best in the world at. That's something that people understand. Everybody wants to look good, and they don't want to spend a lot of money doing it. You can help. So get started, and don't get worried about the e-commerce and the WordPress and teaching yourself something that you're not good at and making the deals with the suppliers. It will come, but you have to get started on the one thing that you're really good at and stop doing the stuff that you suck at. Start on Facebook. You can use Facebook. Start posting tips, start posting news, start posting information, things that mean something to you, tips that you think can really help people. You're not selling something, you're providing value, you're building an audience, you're creating a movement. And from there you can get people on a newsletter list, you can send them a weekly newsletter that's giving them value-add information, and if you discover products that you like and there's an affiliate program for it, you can sign up for it. And every sale that's made, you're gonna get a cut of that. But you're only promoting things that you firmly believe in. Start the movement. If you can start this up, if you can build it up on Facebook to start and just get people following you and listening to you and commenting on the stuff you're saying, opportunities will open up for you. Okay? It's a little— it's not concrete. It's not tangible. But this, starting the business, is not always concrete, right? The vision is gonna change, right? As you get through this, how you make this company happen is going to change. What you end up selling is going to change. That applies to every business. When I first started my company, this business right now of helping entrepreneurs, when I started doing that, I had no idea how I was gonna make money. I didn't even do it to make money. I did it because I felt it was needed. I felt like I didn't have anybody to help me along my path, and I struggled, and I almost quit, and I almost gave up multiple times, and I wish somebody made these kinds of videos and answered my questions to help me get to where I needed to go. I almost— I almost failed tons of times, and I made it through, and that's why I started this. That's why I started doing these videos for you guys. And as a result, I built a movement, and people are interested, and people watch every video, and they leave comments. And they follow me on Twitter and they respond to stuff and they sign up for my newsletter. And from that, companies approach me. Microsoft and Google and HP and Dell and Wells Fargo and just the list goes on and on. Home Depot contacted me, we want to do something together. Home Depot. It comes because I have momentum. And I would never have thought, hey, I'm going to go reach out to Home Depot and review one to take one of their products and promote that on my website. I would never have thought, like, ah, it's too far out of the realm of possibility of what I thought was gonna happen. But it happened, things happened for me because I spent so much time investing into my community and building this movement up. So you can build something similar. It's not an entrepreneurship, but you're helping people become stylish, become trendy on a budget. You're that guy. When people are thinking about who do I turn to for fashion advice that's not going to cost me an arm and a leg, your name should come up. If you are on the tip of everybody's tongue around that topic, then companies will find you and say, "Hey, can we work together? Can we find something to do together?" But none of that happens until you go, until you start, until you get momentum. So don't let your lack of knowledge around WordPress or e-commerce or negotiating deals or any of that, don't let any of that stuff hold you back from starting this business, from starting your movement, because it's important, because you can have such a great impact on this world and feel like you're doing something meaningful. And from there, if you keep pouring yourself into it, opportunities will open themselves up to you, and you may not even need to know WordPress or e-commerce. Something new and amazing may come along, and it will. Focus on one thing, be the best in the world at it, and get started. Don't delay. Believe. For those of you watching, like the video, please give it a thumbs up below. I love seeing those come in, and let me know what you think. Give me your thoughts, leave a comment underneath. You have a question for me, leave it below. You could be like Drew, have your first, first comment ever on YouTube, and I'll make a response for you. Thank you so much, and I'll see you soon. [MUSIC] [MUSIC]
